How Emotional Branding Can Foster Audience Connection and Loyalty

In today’s noisy market with competition constantly competing for your audience’s attention, building and maintaining a strong brand is essential for long-term success.  As a brand strategist and marketer, I’m a big believer in creating an energy for a brand.  There’s an intangible quality that can make it magical…and it happens when your brand creates an emotional connection with your audience.

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What Is Brand Clarity And Why It’s Essential For Growth

How many times have you you wished for more brand clarity?  To have your brand come across as clearly to your audience as it sounds in your own head?  If you’re nodding your head or raising your hand, you’re in the right place.  Let’s talk about what brand clarity is and why it’s essential to grow your business.

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BRAND REFRESH: How Wandermint Creative Found Focus and Clear Direction with New Messaging

One of my favorite things to do in my business is work 1-on-1 with entrepreneurs via my Brand Strategy Development & Messaging Refinement service.  Delivering clarity, and reenergizing people to love the brand they’re building is what lights me up!  That’s what I did with Melissa Mitchell, Founder & Owner of Wandermint Creative - check out the details of her brand refresh…

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Discover 5 Secrets To Brand Success From A Former Disney Marketing Exec

After spending over 15 years working as a marketing exec for Disney, and helping launch multi-million dollar franchises from Disney, Pixar, Marvel and more, there are a few key strategies I’ve seen firsthand that are essential key ingredients for any successful brand. Check out 5 of them you may want to incorporate into your brand strategy - - -

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Differentiate Your Brand: 5 Ways Entrepreneurs Can Stand Out

If you’re a visionary entrepreneur, then having a brand that blends in won’t be your cup of tea.  But how do you stand out with such saturated markets across an array of industries? In this blog, I’m breaking down 5 ways to create a stand out brand.  I’ll include an example for each and then a prompt to get you started.  

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