When you create a niche for your brand’s products and services, you’re not leaving money on the table, you’re simply getting really specific to make your offers feel custom-made for the audience you’re looking to serve. A niche market is simply a segment of a larger market that you define through its unique need, interests or values. Take a look at examples to inspire a niche for your brand.
Read MoreFinding your niche doesn’t have to be limiting or anxiety-inducing. It’s purpose is to zero in on the audience you can serve best to start, and you always have the opportunity to expand once established. Let me explain…
Read MoreNot sure what it even means to conduct your own market research?
Wondering how you’d even go about doing it?
I’ve got 5 strategies to help you either re-purpose info you may already have…or, discover new ways to do some sleuthing on your ideal client all on your own!
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