When developing your brand strategy, your unique value proposition is that thing about your business that sets you apart and helps you stand out in your market. While there are many, many ways to define your brand’s standout strategy and define what makes you and your brand unique, the one we’re talking about today is sometimes overlooked.
Read MoreHow often should you polish your brand? Let’s talk when to plan for and schedule what I call - BrandPolish Time - in your business in order to keep your message fresh and your strategy up to date.
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