Using Brand Experience As A Standout Strategy

When developing your brand strategy, your unique value proposition is that thing about your business that sets you apart and helps you stand out in your market. While there are many, many ways to define your brand’s standout strategy and define what makes you and your brand unique, the one we’re talking about today is sometimes overlooked.

BRANDING, BUSINESSHilary HartlingAugust 5, 2024stand out branding, branding tips, brand strategy, brand strategy examples, build your brand, brand experienceComment

Declutter Your Brand, Attract More Clients

Have you ever thought of decluttering and Feng shui as tools to elevate your brand and attract more clients? If something’s not working in your business, doing a clean sweep internally and externally can shift the current energy, create more intention towards your goals and make room for fresh opportunities.

BRANDING, BUSINESS, INSPIRATIONHilary HartlingJuly 29, 2024branding tips, branding tips for entrepreneurs, declutter your brand, brand strategy, elevate your brand with feng shuiComment

Knowing Your Audience Is Key To Great Branding + Marketing

Knowing your audience is so essential to having a successful business that it’s important to spend time continuing to improve your knowledge of who they are, what they like, what they need, and how best communicate with them. Read on to find out why it’s so important and how to begin clarifying the essentials about your audience.

BRANDING, BUSINESSHilary HartlingJuly 11, 2024target audience, brand strategy, branding tips, identify your ideal clientComment

Listen To Your Audience

Listening to your audience is an important, and vital, part of being able to grow your business and build a lasting brand. Even though you are the expert, artist, designer, educator, or maker of the things you sell, and your business wouldn’t exist without YOU, your business is actually about THEM. See what I mean…

BRANDING, BUSINESSHilary HartlingNovember 6, 2023brand strategy, brand strategy for entrepreneurs, brand strategy development, brand strategy tips, target audience, Build Your BrandComment

3 Brand Story Strategies

Add the power of stories to your brand to move your audience, become more memorable, evoke emotion and ultimately form a deeper connection. Here are 3 Brand Story Strategies to implement in your business.

BRANDING, BUSINESSHilary HartlingOctober 30, 2023brand story, brand storytelling, brand strategy, brand strategy tips, brand strategy for entrepreneurs, brand strategy developmentComment

Develop Your Brand Using My Brandpolish Method™

In today’s blog, I’m unveiling my 3 step Brandpolish Method™ that helps brands of all sizes develop a solid brand strategy foundation to inform all aspects of their business in order to attract best-fit clients and grow.

BRANDING, BUSINESSHilary HartlingOctober 20, 2023brandpolish academy, brand strategy, develop your brand strategy, brand strategy development, brand strategy for entrepreneurs, Build Your Brand Comments

7 Tips To Building Your Brand On Social Media

It’s a little of my story of starting from 0 on social media including do’s, don’ts, must-haves and a shift in perspective that can inspire your own brand-building on your social media platforms of choice…plus, I include 7 brand-building tips for social media.

BRANDING, BUSINESSHilary HartlingOctober 16, 2023brand strategy, branding your social media, branding tips, brand strategy tips, brand building tips for social mediaComment

How Emotional Branding Can Foster Audience Connection and Loyalty

In today’s noisy market with competition constantly competing for your audience’s attention, building and maintaining a strong brand is essential for long-term success. As a brand strategist and marketer, I’m a big believer in creating an energy for a brand. There’s an intangible quality that can make it magical…and it happens when your brand creates an emotional connection with your audience.

BRANDING, BUSINESSHilary HartlingSeptember 25, 2023emotional connection, emotional branding, brand strategy, stand out brand, brand differentiation, brand strategy examples, brand strategy tipsComment

What Is Brand Clarity And Why It’s Essential For Growth

How many times have you you wished for more brand clarity? To have your brand come across as clearly to your audience as it sounds in your own head? If you’re nodding your head or raising your hand, you’re in the right place. Let’s talk about what brand clarity is and why it’s essential to grow your business.

BRANDING, BUSINESSHilary HartlingSeptember 19, 2023brand clarity, brand clarity audit, brand strategy, brand strategy foundation, brand strategy tips, Build Your Brand, free branding resourceComment

Finding Your Audience Niche (Or Multiple Niches)

Finding your niche doesn’t have to be limiting or anxiety-inducing. It’s purpose is to zero in on the audience you can serve best to start, and you always have the opportunity to expand once established. Let me explain…

BRANDING, BUSINESSHilary HartlingSeptember 6, 2023brand strategy, brand strategy examples, finding your niche, niche your audience, ideal audience, ideal clients, how to identify your ideal clientComment

5 Brand Love Languages To Woo Your Audience

What drives your brand and moves your audience? How do you communicate with your ideal audience to woo them best? This article describe all 5 brand love languages, plus take the quiz to find out yours!