Posts tagged brand strategy
Brand Design Canva Templates To Share About Your Brand With Ease
Brand Design Canva Templates To Share About Your Brand With Ease

I'm so excited to share something that's new — and I think it's going to make your life a whole lot easier.  Introducing: About Your Brand Social Media Canva Templates! These templates are designed for business owners like you who are ready to stop juggling disjointed content and finally share your brand message — the story, the values, the reason behind what you do. The stuff that sets you apart.

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BRANDING, BUSINESS, MARKETINGHilary HartlingCanva templates for branding, social media branded canva templates, social media templataes, brand messaging, brand messaging templates, brand strategyComment
A Cohesive Brand = A Recognizable Brand—Here’s How to Get There
A Cohesive Brand = A Recognizable Brand—Here’s How to Get There

When it comes to building a standout brand, one thing is clear: a cohesive brand is a powerful brand. A strong, well-aligned brand builds trust, makes you memorable, and creates a seamless experience for your audience. But achieving that level of cohesion doesn’t happen by accident. It requires a one-two punch of clarity and consistency.

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BRANDING, BUSINESSHilary Hartlingcreating aa cohesive brand, cohesive branding, brand strategy tips, brand strategy, building a recognizable brand, brand clarity, brand consistencyComment
What 15 Years at Disney Taught Me About Building Iconic Brands
What 15 Years at Disney Taught Me About Building Iconic Brands

After spending 15 years as a film marketing executive at Disney, working on beloved franchises from Disney to Pixar to Marvel, I had a front-row seat to what it truly takes to build an iconic brand. And let me tell you—it’s so much more than just a recognizable logo or a catchy tagline. Disney is the gold standard for brand-building because of three key strategies— keep reading to find out what they are!

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BRANDING, BUSINESSHilary HartlingDisney brand example, brand examples, brand strategy, building an iconic brand, branding tips, branding tips for entrepreneursComment
Is Your Brand a People Pleaser? Here’s Why That’s Holding You Back
Is Your Brand a People Pleaser? Here’s Why That’s Holding You Back

What if I told you that trying to appeal to everyone might be the very thing holding your brand back. When your messaging tries to please the masses, it gets diluted—losing the depth and specificity that makes your dream clients stop scrolling and say, “Wow, they get me.” Instead of standing out, you blend in. And in today’s crowded market, blending in is the fastest way to be forgotten.

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BRANDING, BUSINESSHilary Hartlingcreating a stand out brand, how your brand is holding you back, brand strategy, brand examples, Why niche brands succeed, How to create a stand out brand, Define your Dream ClientsComment
A Brand Strategy Template For Brand Guidelines
A Brand Strategy Template For Brand Guidelines

As a brand strategist, my goal is to always make brand strategy and messaging EASY.  I want to simplify the process of building, but also sharing your brand strategy and keeping your brand cohesive and consistent.  A Canva template to house your brand strategy is one of my solutions for business owners. Take a look…

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BRANDING, BUSINESSHilary Hartlingbrand strategy, brand strategy guide, brand strategy guidebook, brand guidebook template, brand strategy template, Canva template for brand strategy guideComment
Writing In Progress: Brand Strategy Book For Business Owners
Writing In Progress: Brand Strategy Book For Business Owners

Hello from the uncharted lands of book writing! I'm finally putting pen to paper and writing my brand strategy book.  Find out why I’m writing this book (hint, it’s not for me, it’s for YOU), plus get the background on my writing process so far, how I’m planning to set myself apart, and some title options that led to great insights!

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BRANDING, BUSINESS, INSPIRATIONHilary Hartlingbrand strategy, branding book, brand strategy book, writing a branding book, brand strategy book for business ownersComment
How a Brand Strategy Shift Led to a $45K Launch in Just 30 Days
How a Brand Strategy Shift Led to a $45K Launch in Just 30 Days

CLIENT CASE STUDY: My clients Marc & Teresa, founders of Modern Leadership Coaching, went from stuck and struggling to a clear standout strategy that led them to a $45k launch in under 30 days. We re-imagined, re-branded, and re-positioned their offer suite to create this success — keep reading as I breakdown what we did.

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BRANDING, BUSINESS, CASE STUDYHilary Hartlingbrand strategy, brand repositioning, brand refresh, branding example, brand case study, How brand strategy created a profitable launchComment
Using Brand Experience As A Standout Strategy
Using Brand Experience As A Standout Strategy

When developing your brand strategy, your unique value proposition is that thing about your business that sets you apart and helps you stand out in your market. While there are many, many ways to define your brand’s standout strategy and define what makes you and your brand unique, the one we’re talking about today is sometimes overlooked.

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BRANDING, BUSINESSHilary Hartlingstand out branding, branding tips, brand strategy, brand strategy examples, build your brand, brand experienceComment
Declutter Your Brand, Attract More Clients
Declutter Your Brand, Attract More Clients

Have you ever thought of decluttering and Feng shui as tools to elevate your brand and attract more clients? If something’s not working in your business, doing a clean sweep internally and externally can shift the current energy, create more intention towards your goals and make room for fresh opportunities.

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BRANDING, BUSINESS, INSPIRATIONHilary Hartlingbranding tips, branding tips for entrepreneurs, declutter your brand, brand strategy, elevate your brand with feng shuiComment
Knowing Your Audience Is Key To Great Branding + Marketing
Knowing Your Audience Is Key To Great Branding + Marketing

Knowing your audience is so essential to having a successful business that it’s important to spend time continuing to improve your knowledge of who they are, what they like, what they need, and how best communicate with them. Read on to find out why it’s so important and how to begin clarifying the essentials about your audience.

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BRANDING, BUSINESSHilary Hartlingtarget audience, brand strategy, branding tips, identify your ideal clientComment
Listen To Your Audience
Listen To Your Audience

Listening to your audience is an important, and vital, part of being able to grow your business and build a lasting brand.  Even though you are the expert, artist, designer, educator, or maker of the things you sell, and your business wouldn’t exist without YOU, your business is actually about THEM.  See what I mean…

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BRANDING, BUSINESSHilary Hartlingbrand strategy, brand strategy for entrepreneurs, brand strategy development, brand strategy tips, target audience, Build Your BrandComment