Tired of discovery calls with clients who just don’t get it? If you’re attracting leads who don’t see your value, aren’t aligned with your mission, or expect something you don’t offer—it’s time to refine your message. In this article, I’m breaking down four ways to attract the right clients so you can stop wasting time and start working with people who are truly excited to hire you.
Read MoreIf your brand feels scattered, generic, or hard to explain, it’s not because you don’t have something valuable to offer—it’s because your brand positioning isn’t clear enough.
But the good news? Clarity is 100% fixable. Keep reading…
Read MoreI'm so excited to share something that's new — and I think it's going to make your life a whole lot easier. Introducing: About Your Brand Social Media Canva Templates! These templates are designed for business owners like you who are ready to stop juggling disjointed content and finally share your brand message — the story, the values, the reason behind what you do. The stuff that sets you apart.
Read MoreWhen it comes to building a standout brand, one thing is clear: a cohesive brand is a powerful brand. A strong, well-aligned brand builds trust, makes you memorable, and creates a seamless experience for your audience. But achieving that level of cohesion doesn’t happen by accident. It requires a one-two punch of clarity and consistency.
Read MoreAfter spending 15 years as a film marketing executive at Disney, working on beloved franchises from Disney to Pixar to Marvel, I had a front-row seat to what it truly takes to build an iconic brand. And let me tell you—it’s so much more than just a recognizable logo or a catchy tagline. Disney is the gold standard for brand-building because of three key strategies— keep reading to find out what they are!
Read MoreWhat if I told you that trying to appeal to everyone might be the very thing holding your brand back. When your messaging tries to please the masses, it gets diluted—losing the depth and specificity that makes your dream clients stop scrolling and say, “Wow, they get me.” Instead of standing out, you blend in. And in today’s crowded market, blending in is the fastest way to be forgotten.
Read MoreAs a brand strategist, my goal is to always make brand strategy and messaging EASY. I want to simplify the process of building, but also sharing your brand strategy and keeping your brand cohesive and consistent. A Canva template to house your brand strategy is one of my solutions for business owners. Take a look…
Read MoreHello from the uncharted lands of book writing! I'm finally putting pen to paper and writing my brand strategy book. Find out why I’m writing this book (hint, it’s not for me, it’s for YOU), plus get the background on my writing process so far, how I’m planning to set myself apart, and some title options that led to great insights!
Read MoreCLIENT CASE STUDY: My clients Marc & Teresa, founders of Modern Leadership Coaching, went from stuck and struggling to a clear standout strategy that led them to a $45k launch in under 30 days. We re-imagined, re-branded, and re-positioned their offer suite to create this success — keep reading as I breakdown what we did.
Read MoreWhen developing your brand strategy, your unique value proposition is that thing about your business that sets you apart and helps you stand out in your market. While there are many, many ways to define your brand’s standout strategy and define what makes you and your brand unique, the one we’re talking about today is sometimes overlooked.
Read MoreHave you ever thought of decluttering and Feng shui as tools to elevate your brand and attract more clients? If something’s not working in your business, doing a clean sweep internally and externally can shift the current energy, create more intention towards your goals and make room for fresh opportunities.
Read MoreKnowing your audience is so essential to having a successful business that it’s important to spend time continuing to improve your knowledge of who they are, what they like, what they need, and how best communicate with them. Read on to find out why it’s so important and how to begin clarifying the essentials about your audience.
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