Listen To Your Audience

Listening to your audience is an important, and vital, part of being able to grow your business and build a lasting brand. Even though you are the expert, artist, designer, educator, or maker of the things you sell, and your business wouldn’t exist without YOU, your business is actually about THEM. See what I mean…

BRANDING, BUSINESSHilary HartlingNovember 6, 2023brand strategy, brand strategy for entrepreneurs, brand strategy development, brand strategy tips, target audience, Build Your BrandComment

Develop Your Brand Using My Brandpolish Method™

In today’s blog, I’m unveiling my 3 step Brandpolish Method™ that helps brands of all sizes develop a solid brand strategy foundation to inform all aspects of their business in order to attract best-fit clients and grow.

BRANDING, BUSINESSHilary HartlingOctober 20, 2023brandpolish academy, brand strategy, develop your brand strategy, brand strategy development, brand strategy for entrepreneurs, Build Your Brand Comments

What Is Brand Clarity And Why It’s Essential For Growth

How many times have you you wished for more brand clarity? To have your brand come across as clearly to your audience as it sounds in your own head? If you’re nodding your head or raising your hand, you’re in the right place. Let’s talk about what brand clarity is and why it’s essential to grow your business.

BRANDING, BUSINESSHilary HartlingSeptember 19, 2023brand clarity, brand clarity audit, brand strategy, brand strategy foundation, brand strategy tips, Build Your Brand, free branding resourceComment

Make Your Brand Memorable By Adding THIS

Want to create an unforgettable brand? This one strategy, implemented well, can help your brand really take off.

BRANDING, BUSINESSHilary HartlingAugust 21, 2023brand building, Build Your Brand, brand strategy, brand strategist, create a memorable brand, unforgettable brand, brandingComment

Differentiate Your Brand: 5 Ways Entrepreneurs Can Stand Out

If you’re a visionary entrepreneur, then having a brand that blends in won’t be your cup of tea. But how do you stand out with such saturated markets across an array of industries? In this blog, I’m breaking down 5 ways to create a stand out brand. I’ll include an example for each and then a prompt to get you started.

BRANDING, BUSINESS, INSPIRATIONHilary HartlingJune 21, 2023brand differentiator, brand strategy, Build Your Brand, personal branding, Stand outComment

Building Brand Love And Why It Matters

Is Brand Love really a thing? Actually it is. If you ask, it’s a goal of all brands in existence. Who wouldn’t want to hear from a customer that they LOVE your brand? When I think of building brand love, there are 4 key ingredients I see successful brands incorporating consistently…

BRANDING, BUSINESS, INSPIRATIONHilary HartlingFebruary 6, 2023brand love, brand strategy, brand clarity, Build Your Brand, brand strategy tipsComment

Mission Statement vs Vision Statement: What’s The Difference?

When you’re clarifying your brand strategy, your mission and vision statements tell your audience so much about your business. Read more to find out the difference between the two, examples for inspiration and how to start crafting yours.

BRANDING, BUSINESSHilary HartlingDecember 15, 2022brand vision, brand mission, mission statement, vision statement, mission and vision statement examples, brand strategy, brand strategy tips, brand strategist, Build Your BrandComment

Case Study: Lisa Seigle, Founder of A Menu For You

Lisa Seigle is a home cook, food blogger and founder of the brand, A Menu For You. The messaging and strategy has become much more clear for Lisa and her brand after going through my BRANDPOLISH ACADEMY program. Find out the aha moments and tangible results Lisa continues to get from her brand clarity…

CASE STUDY, BRANDINGHilary HartlingFebruary 11, 2021brand strategy, home cook, food blogger, Brand Case Study, Brand Clarity, Build Your Brand, brandpolish academyComment

Your Wildly Successful Brand Journey Framework

This Brand Journey Framework is ongoing and you’ll have new and seasoned clients at different stages of the journey at all times. Keep this framework handy to remember the steps you need to take in order to create a clear, cohesive and compelling brand that captivates your dream clients, helps you show up consistently articulating your value and unique brilliance, while you deliver unforgettable experiences that keep them coming back for more and shouting out your genius from the rooftops.

BRANDING, BUSINESSHilary HartlingJanuary 5, 2021brand strategy, brand journey, branding framework, successful branding, Brand Clarity, Build Your Brand Comments

Conduct Market Research To Profile Your Ideal Client

Not sure what it even means to conduct your own market research?

Wondering how you’d even go about doing it?

I’ve got 5 strategies to help you either re-purpose info you may already have…or, discover new ways to do some sleuthing on your ideal client all on your own!