I recently launched a new quiz: What’s Your Brand’s Unique Hook? It’s meant to help entrepreneurs, founders and business owners pinpoint the best strategy to implement for their brand to stand out.

The really cool thing about creating a quiz? It’s a win-win. Let me explain.

BRANDING, BUSINESS, MARKETINGHilary HartlingSeptember 30, 2024how a quiz can build brand awareness, how to increase brand awareness, engage your audience with a quiz, attract warm leads with a quiz, brand strategy tips, brand strategy examplesComment

How to Define Your Brand's Unique Hook: Stand Out in a Crowded Market

As an entrepreneur, you’ve likely heard the advice, “stand out from the crowd.” But what does that really mean? In a world where competition is at an all time high and attention spans are short, standing out is more than just having a polished logo or a catchy tagline. It’s about having a unique hook—a clear, compelling reason that makes your brand different from the rest.

BRANDING, BUSINESS, MARKETINGHilary HartlingSeptember 16, 2024identify unique differentiator, how to set your brand apart, brand strategy tips, how to stand out from the crowdComment

Niche Brand Examples For Entrepreneurs

When you create a niche for your brand’s products and services, you’re not leaving money on the table, you’re simply getting really specific to make your offers feel custom-made for the audience you’re looking to serve. A niche market is simply a segment of a larger market that you define through its unique need, interests or values. Take a look at examples to inspire a niche for your brand.

BRANDING, BUSINESS, MARKETINGHilary HartlingJuly 22, 2024brand niche, market niche, audience niche, target audience, how to identify your ideal client, brand strategy tips, brand strategy for entrepreneursComment

Refresh Your Messaging, Boost Your Sales

Your message isn’t just words strung together. It’s a feeling. An experience. It’s the bridge that connects your audience to your offers and solutions. A great message will reach your ideal clients’ ears, hearts and minds. There’s an art and a strategy to effective messaging that can elevate your brand and boost your sales.

BRANDING, BUSINESS, MARKETINGHilary HartlingJanuary 9, 2024refresh your message, messaging refresh, messaging magic, brand message, brand messaging, build your brand message, 2024 messagingComment

How Batching Content Creation Helps You Stay On Brand

Batching content creation makes you more strategic, builds your positive brand perception, and creates ease and efficiency. Here’s how you can get started…

BRANDING, BUSINESS, MARKETINGHilary HartlingAugust 14, 2023brand strategy, branding your business, content creation, branded content, batch your content creation, branding tips, branding tips for entrepreneursComment

Brand Implementation: How To Put Your Brand Strategy Into Action

Want to know why creating a brand strategy with cohesive messaging, positioning and design is so valuable? it makes it 100x easier to implement your brand to create a consistent and elevated experience across your entire business. I’m walking through 7 ways you can put your new or refreshed brand strategy into action today…

BRANDING, BUSINESS, MARKETINGHilary HartlingMarch 13, 2023brand strategy, develop your brand strategy, brand implementation, brandpolish academy, brand strategist, brand strategy tipsComment

Brand Strategy vs Marketing Strategy

What is brand strategy and what is marketing strategy? How do they differ and how might they coexist? It’s a great question to ask, so let’s dive in!

BRANDING, MARKETING, BUSINESSHilary HartlingJanuary 25, 2023brand strategy, brand strategy tips, marketing strategy, marketing strategy tips, brand strategistComment

3 Effective Messaging Strategies For Your Brand

The best brand messaging moves your audience and connects with them on an emotional level. Here are 3 needle-moving messaging strategies you’ll want to add to your brand toolbox that can inspire your audience.

BRANDING, MARKETING, INSPIRATIONHilary HartlingSeptember 14, 2022brand strategy, brand strategist, brand strategy examples, brand messaging, clear messaging, brand inspirationComment

7 Secrets To Make Your Marketing Campaign Effective

Today, I’m backing things up to give you the breakdown of the prep work you need to do before diving into building an effective marketing campaign. These are the 7 essentials you must know FIRST to create an effective marketing campaign…

MARKETING, BUSINESSHilary HartlingNovember 23, 2021marketing 101, brand marketing, marketing campaign, marketing tips, brand strategy, entrepreneurshipComment

Top 10: Brand Strategy Ingredients For Your Sales Page

In my signature course and community, The Brandpolish Academy, I provide a Branded Sales Page Formula as a bonus. It includes a 22 minute video training walk through of how to use specific brand strategy essentials to create a successful sales page. Today I’m giving you a sneak peek at the Top 10 branding ingredients you’ll need to have ready to go!

BRANDING, BUSINESS, MARKETINGHilary HartlingJuly 12, 2021top 10 branding elements, branding, brand str, brand strategy, branding tips, branded sales page formulaComment

Top 10: People Who Need Your Brand Strategy

One of the key benefits to proactively developing your brand strategy foundation is how easy it makes it for team members and hired consultants to translate your brand effectively.

I’m sure there are more, but here are the top 10 people that come to mind when considering who exactly benefits from your intentional brand strategy…

BRANDING, MARKETING, BUSINESSHilary HartlingJuly 4, 2021brand strategy, brand strategist, develop your brand strategy, branding tips, branding, cohesive branding, create a consistent brandComment

Brand Strategy Informs Your Content Marketing Plan

One of the biggest advantages of developing the brand strategy for your business is that it gives you a roadmap for your content strategy.

To grow your business you want to be visible and to become known for what you do so you can sell your products and services. To do that, the first step is to get clarity about your brand and craft a strategy to reach your audience.