BRAND REFRESH: How Wandermint Creative Found Focus and Clear Direction with New Messaging

“Hilary helped me focus back on my why, and created new messaging around my offers that I can’t wait to shout from the rooftops.”

- MELISSA MITCHELL, WANDERMINT CREATIVE

One of my favorite things to do in my business is work 1-on-1 with entrepreneurs via my Brand Strategy Development & Messaging Refinement service.  Delivering clarity, and reenergizing people to love the brand they’re building is what lights me up!  That’s what I did with Melissa Mitchell, Founder & Owner of Wandermint Creative, a YouTube video marketing agency and coaching business for female service providers and coaches ready to scale.

Brand Challenges

Melissa was in a funk when it came to talking about her business.  She felt like she had some good phrases and pieces in place but no cohesive strategy on how they all fit together or how to position them properly to her ideal client.

“I felt like my amazing methods were blending into the crowd and not conveying what I really wanted my ideal client to get out of working with me.” -MELISSA MITCHELL, WANDERMINT CREATIVE

In addition, she had a big vision for her business, but didn’t know how to incorporate the “why” behind it in a way that resonated with her audience, while also showing more of her own personality within her brand.

THESE ARE BRANDING CHALLENGES I LOVE BECAUSE THEY’RE SO FIGURE-OUTABLE!

We Started At The Beginning To Refresh Her Brand Strategy

Melissa truly had so many wonderful pieces already in place for WANDERMINT CREATIVE, and she had a successful business going, but when you’re ready to scale, to expand,  and allow that bigger vision to happen, you must clarify and focus your brand’s strategy.  Here’s what we did:

THE WHY

We identified her Why and Bigger Purpose and articulated it well

THE TARGET AUDIENCE

We honed in on her absolute ideal clients and called them what they actually are so she continues to attract exactly who her business offerings are a best fit for: female service producers and coaches.

THE BRAND STORY

After doing our deep dive strategy intensive, and listening to her story, I wrote her Brand Story in a way that made it an easy copy & paste that she could use on one of her sales pages!

THE BRAND PERCEPTION

We created her Brand Keywords that become a useful filter to run any ideas, copy, offers, or decisions through because those words represent what she wants her brand to be known for.  It keeps your brand cohesive.

THE UNIQUE HOOKS

Where we really spent focused time and energy on her brand refresh was nailing her proprietary systems, naming them, and positioning them to not only speak to her business structure as a whole, but to attract her best-fit clients by crafting messaging for each individual offer.

THE OVERALL STRATEGY + MESSAGING

I wrote her new Positioning, Brand Promise, Mission, Vision, Taglines and Core Values so they’re aligned with the direction she wants to take her business and so they clearly articulate the value she delivers for her clients and students.

THE MANIFESTO

Because Melissa had strong beliefs in place around what she believes is possible for women running their own businesses, and their own lives, it made sense to create a Brand Manifesto for Wandermint Creative and it became a love letter to her “Wandermint Warrior Women” - - - something she can use to inspire and energize her students (as well as herself!).

THE VISUALS

While I don’t offer or execute any brand design work, we do talk visual brand strategy and so I made a small tweak and recommendation for her brand colors to align with the bigger meaning of her brand and to give her brand a refreshed look that remained consistent with the style she was known for.

THE VOICE + PERSONALITY

We described her brand voice and also wrote down all the sayings she’s either already known for, or wants to incorporate now moving forward.

THE CONTENT PILLARS

Finally, I laid out 5 clear content pillars for Wandermint Creative so Melissa knows exactly what to talk about across all her marketing to build the brand she wants to be known for and that is positioned to attract her ideal clients.

The Results Of The Brand Refresh

What were some of your biggest benefits and takeaways from refreshing your brand strategy?

MELISSA: Fleshing out how my messaging can tie back into all my offers and business structure.

How have you already put your new brand strategy to work for you?

MELISSA: It’s been used in the re-launch of my 6 week live coaching program - Video Marketing Accelerator, as well as in my soon to be membership - the YouTube Lead Lab.  I’m also in the middle of a website refresh with all the new messaging as well.

What tangible results have you had in your business since getting clear on what your brand stands for and how to position it to your audience?

MELISSA: I’m more clear on the direction I want my business to go which has allowed me to make easier and faster decisions.

What are you MOST EXCITED about for your brand now that you have the brand clarity you need?

MELISSA: To share it with the world.  Especially my manifesto…I can’t get over how cute it is!

Melissa walked away from her brand refresh - - - REFRESHED.  This is the part I love.  You can have all the right pieces, but sometimes you need an expert guide to put all the pieces together into a clear, cohesive brand,…and that’s what I love doing for entrepreneurs.  

My mission is always about giving CLARITY + INSPIRATION.  Mission accomplished with Wandermint Creative!

“Hilary made me fall in love with my brand again.”

MELISSA MITCHELL, WANDERMINT CREATIVE

My Brandpolish Method™

I believe there’s an art to polishing your brand and my approach helps you unearth and express the deeper meaning that drives your brand, inspires your audience, and is the why behind your business.  While we ensure you get all the brand strategy essentials (positioning, target audience, mission, vision, values and much, much more), my experience working at Disney marketing movies for 15 years taught me to always leave room for magic, and that’s exactly what my Brandpolish Method™ allows.

Refresh Your Brand, Build A Business You & Your Clients Love

If you’re ready to refresh your brand, develop a strategy, clarify your messaging and leave feeling re-energized about your business…Book A Brand Consult Call and we’ll chat about what it looks like to work together on taking your brand next level!

Follow & Learn From Wandermint Creative

Check out Wandermint Creative on Instagram, Facebook, and especially on YOUTUBE.

Plus, check out her FREE YouTube Masterclass: 3 Secrets To Leverage The Power of YouTube To Bring In Consistent Leads In 2 Hours Or Less Per Month!