Feel like your messaging is all over the place & you’re struggling to clarify your niche?
Brand clarity is what you need, my friend
You’re an entrepreneur on a mission and you know that in order to make the difference you want, doing work you actually love…you need to get clear about who you serve and how to articulate the value of what you do.
WITH BRAND CLARITY COMES CONFIDENCE AND THIS PROGRAM WILL GIVE YOU THE BOOST YOU NEED AND CLEAR DIRECTION TO FINALLY TAKE ACTION AND GROW THE BUSINESS YOU’VE BEEN DREAMING OF
If you know what you want in your head, but struggle to translate that into a clear message, this program is for you.
You’ve tried to do this branding thing on your own, but waking up at 2am and journaling to ask the Universe who your clearly defined niche is doesn’t seem to be working. You’re struggling to create a cohesive brand.
Let’s take your brand off the back burner & get the clarity you need:
I got you
I’ve taken my 15 years experience marketing movies at Disney, blended it with my successful brand strategy work with hundreds of entrepreneurs, and created my proprietary step-by-step framework that helps you build a clear brand strategy that captivates your audience.
You’ve got big dreams. I’m obsessed with helping you shape the ideas in your head into a cohesive message that positions your brand to speak the love language of your dream clients. Win-Win!
I’m here to help you focus & get results like these:
You’ve been wondering…
Where do I even start with branding? (It’s not just having a pretty logo?)
Who am I talking to? I feel like I’m trying to be all the things to all people…
How do I create a cohesive message & keep it consistent?
I know what I do, but how do I articulate to others?
How do I find my ideal clients & create content that speaks directly to them?
CUE SPIRAL INTO THE RABBIT HOLE OF OVERWHELM.
You started your business excited and passionate, and now it feels 10x harder to find the clarity you need all on your own.
WELCOME TO
YOUR STEP-BY-STEP ROADMAP
CREATE A CLEAR & COHESIVE BRAND
WITH MESSAGING TO CALL IN DREAM CLIENTS
WITH MESSAGING TO CALL IN DREAM CLIENTS
Here’s what you’ll find waiting for you…
FINALLY,
NAIL YOUR NICHE
Before you start building your brand strategy, you first have to clarify who you serve! In this module, you’ll discover how to identify & really get to know your ideal client:
• Avatars, Common Mistakes & Mindset Shifts
• The Ideal Client ID Method
• Naming & Profiling Your Niche
• Ideal Client Info Tracker - a done for you google sheet template to track pain points, mindset, desires & goals of your ideal clients
And because you’re my FAVE —
Bonus:
You’re getting access to my ultimate guide to get in touch with and get to know your dream clients in my "5-STEP PROCESS TO CONDUCT IDEAL CLIENT INTERVIEWS!
“The absolute biggest benefit of THE BRANDPOLISH ACADEMY was I now know who I serve. There is nothing like the feeling of relief when you know what you do and who you do it for. This was the perfect group for support and finding clarity. Before this group I would spend my time trying to attract any client. I had no clue how much that was hurting my business. Truth is, I am not for everyone, nor do I want to be.”
- HOLLY SIGAFOOS
WHY YOU’RE HERE
HOW TO BUILD YOUR BRAND STRATEGY FOUNDATION
We’re breaking it down so you’re focused on the right tools to put in your brand strategy toolbox and you walk away feeling clear & confident:
• Positioning - because a sexy brand is a clear brand & we’re clarifying the heck outta this
• Mission, Vision Values, Oh My! Discover my method to making this process easy & you’ll be using these everywhere
• Emotional brand triggers for the win - using benefits & taglines to inspire dream clients
• Visual brand strategy: color psychology, font hierarchy, brand photography & more…you’ll discover how strategy informs design
“The clarity I gained from THE BRANDPOLISH ACADEMY has taken my business places I never imagined. I feel like a leader building a community because the work I did with you allowed me to use my voice & stand out above the noise, getting straight to the ears of ‘my’ people.”
EMMA-LOUISE PARKES
NOW YOU'LL KNOW WHAT TO SAY
CREATING THE CLEAR MESSAGING & ALIGNED OFFERS TO RESONATE
Congrats! You’ve done the heavy-lifting of building your brand strategy…
In this module we turn our focus to HOW to say it and WHAT to offer that aligns with your ideal clients’ needs & desires and begins to resonate:
• Workshop your elevator pitch - you don’t want to sound like a brand robot just reading your mission statement word for word
• Your brand story has magic in it - we’ll uncover what sets you apart & use my Brand Story Formula to tell your juicy story
• Design mission-aligned offers by creating your custom Client Journey Roadmap & using my “C3PO Strategy” to craft your strategic offers
Bonus:
Get your hands on my Branded Sales Page Formula & discover how to use your brand strategy for your successful sales page
“The Brandpolish Academy gave me the clarity in finding my niche and getting my messaging on point across all my online marketing. I now have a clear path forward with a brand message that speaks to my target audience.”
- JESS NANA
HOLD ONTO YOUR HAT AND
START ATTRACTING DREAM CLIENTS WITH EASE
Your brand strategy helps create a plan of action for your business:
• Discover how to communicate to resonate by defining your brand voice, personality & communication strategy
• Leave your social media - what to post - struggles behind - Position your brand in your social bios and discover how to create a content marketing strategy and plan
• How to integrate your brand strategy & messaging into your website - your brand’s digital welcome mat
• Create your lead magnet to heal your ideal client’s pain points
Bonus:
Brand marketing made easy! You’re getting customizable Canva templates for social media squares & IG Stories.
Ready for clear messaging & brand strategy you can put into action?
WARNING:
Your new brand strategy may cause Massive excitement, Serious clarity & Beyonce-Like confidence!
But wait…there’s more.
Oh hey, Hilary, did you mention bonuses?
GLAD YOU ASKED…
HERE’S THE OMG-AMAZING BONUSES COMIN’ YOUR WAY
01.
DONE-FOR-YOU CANVA TEMPLATES
SHARE YOUR MESSAGE
Done-for-you Canva templates so you can easily share your new strategy and messaging to attract your audience.
(VALUED AT: $97)
02.
SPECIAL GUEST MASTERCLASS
CONFIDENT ON CAMERA MASTERCLASS
People want to see the face behind your brand, and I’m welcoming in Guest Expert & Creative Director, Paige Ray, for a special masterclass on capturing brand photos & video to help you make bold moves in your business as the face of your brand - - - while feeling great!
(VALUED AT: $297)
03.
BONUS GUIDE + FRAMEWORK
IDEAL CLIENT INTERVIEW GUIDE & BRAND YOUR SALES PAGE
Get my audience market research guide - “5-Step Process To Conduct Ideal Client Interview” to help you get inside the minds of your best fit clients and use their words in your messaging…
Plus, get my Branded Sales Page Formula that walks you through how to plug the messaging you’re creating into a sales page for your offer!
(VALUED AT: $297)
THE BENEFITS ARE MORE THAN FACE-VALUE
The CLARITY and CONFIDENCE you’ll gain will help you implement your brand strategy like a boss.
Start Polishing Your Brand Today!
BRAND CLARITY CAN BE YOURS!
Create on-brand messaging that speaks to your audience
FROM THE PERSPECTIVE OF PAST STUDENTS
Feeling 100% CLEAR that your brand reflects what you do & who you serve so you can attract your ideal clients…
Your messaging resonates with your ideal clients, and you never have to wonder what to post on social media again…because you’ll know…
The look and feel of your brand is cohesive and people recognize your brand as yours.
THIS CAN ABSOLUTELY BE TRUE FOR YOU. ALL YOU HAVE TO DO IS SHOW UP, DO THE WORK & YOU’VE GOT ME AS YOUR EXPERT GUIDE.
OH, WAIT…WHO AM I, YOU ASK?
Hello, I’m Hilary!
I’m a Brand Strategist and Business Coach for modern entrepreneurs ready to clarify their message and increase their impact. I’ve always had a brain made for branding - in fact, one of the first things I remember branding is our elementary classroom newspaper (“The Loudmouth” - haha, go figure).
I transitioned from having my dream job at Disney a few years ago to building my dream business! After spending 15 years marketing movies from Disney, Pixar, Marvel, Touchstone and Dreamworks, helping launch multi-million dollar franchises, and managing global brands with fiercely loyal fans, I wanted to take that experience, bundle it up and create a bigger impact with entrepreneurs - like you - working to grow their dream business. It’s really about making a bigger difference in the world, for me AND you!
Let’s Work Together
What all my students have in common after working with me
My clients today have clarity on their mission, vision, and values, have a purposeful direction for their business, are confident in their offerings, laser-focused on-brand messaging that aligns with their well-defined audience, and are confident in sharing their voice with the world. In a nutshell, my clients LOVE their brands and attract all the right people who fall in love with it, too.
Sound good? Thought so.
The 30 Day “Brand Clarity” Guarantee, Or Your Money Back!
CLARIFY YOUR BRAND, 100% RISK-FREE!
I believe in my step-by-step brand building process so much, that I’m willing to take the pressure off of you with this guarantee:
IF YOU DON’T HAVE CLARITY IN HOW TO POSITION YOUR BRAND WITHIN 30 DAYS, EMAIL ME AND I’LL REFUND YOUR MONEY.
All I ask is that you show you’ve put in the work: you’ve gone through the course modules & put effort into completing the workbooks, and you can show me your filled out Brand Guidebook (template given to you in Module 1 to fill in as you go!)
I’ll be there to guide your way, and I want you to be totally confident that Brandpolish Academy can deliver the clarity you’re seeking. (I mean, Clarity is kinda my middle name…sooooo, success will be yours!)
FAQS
+ WILL THIS PROGRAM WORK FOR MY NICHE?
YES! Whether you have a product-based, service-based, or experienced-based business, every business needs a brand strategy with clear direction and messaging and that what I’m helping you build step-by-step.
+ WHAT HAPPENS AFTER I PURCHASE?
You’ll be emailed access to your online dashboard and will have a Welcome video and all 6 modules waiting for you to dig into!
+ HOW LONG DO I HAVE ACCESS TO THE PROGRAM?
You’ll have access to the course for as long as it exists. There are no plans for it to expire - if that changes, you’ll have 6 months notice beforehand.
+ WHAT’S INSIDE OF THE OFFER?
Lifetime access to the curriculum and tons of how-to videos, step-by-step trainings, downloadable workbooks, google sheets, and Canva templates. Plus, if I make upgrades to the program, you’ll have access to those for free!
+ WHO IS THIS NOT FOR?
This program is NOT for someone who hasn’t yet decided what they want their business to be. You can be at the very very beginning - where you haven’t sold anything or had any clients yet - but if you’re not sure whether you want to start a cookie business or a business as a wellness coach, you’d have to DECIDE before you join - and the reason is because we’re diving straight in to clarify your brand - so you have to either have a business already or know the business you want to start.
+ HOW DO YOU SIGN UP AGAIN?
It’s so easy. Simply click the button below and get ready for massive clarity, a focused niche, messaging that resonates and an action plan to build a brand that attracts your dream clients!