Posts tagged emotional connection
How Emotional Branding Can Foster Audience Connection and Loyalty
How Emotional Branding Can Foster Audience Connection and Loyalty

In today’s noisy market with competition constantly competing for your audience’s attention, building and maintaining a strong brand is essential for long-term success.  As a brand strategist and marketer, I’m a big believer in creating an energy for a brand.  There’s an intangible quality that can make it magical…and it happens when your brand creates an emotional connection with your audience.

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BRANDING, BUSINESSHilary Hartlingemotional connection, emotional branding, brand strategy, stand out brand, brand differentiation, brand strategy examples, brand strategy tipsComment
How To Create An Unforgettable Brand Experience
How To Create An Unforgettable Brand Experience

Consumers today are super savvy, so you don’t want to just market “at” them, you want to build a brand experience so memorable that your ideal clients can’t help but fall in love with your business and talk about what you do.

A brand experience encompasses everything someone knows about your brand. It can be anything they’ve seen, heard, felt….or even touched. It can even be a scent.

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BRANDING, BUSINESSHilary Hartlingbrands, branding, brand strategy, branding tips, Brand Experience, know your audience, brand strategy foundation, emotional connection, Brand Messaging, unexpected delight, ideal clientComment