Tired of discovery calls with clients who just don’t get it? If you’re attracting leads who don’t see your value, aren’t aligned with your mission, or expect something you don’t offer—it’s time to refine your message. In this article, I’m breaking down four ways to attract the right clients so you can stop wasting time and start working with people who are truly excited to hire you.
Read MorePeople may forget what you say, but they’ll never forget how your brand makes them feel. In today’s crowded marketplace, the brands that truly stand out aren’t just visually appealing—they create emotional connections that build loyalty and trust. In this post, we’ll dive into why emotion is the key to brand success and how you can craft a brand experience that captivates and resonates with your audience.
Read MoreWhat does every business owner and entrepreneur want? To stand out. To craft a brand and a memorable message that connects with their customer. So where do you start? How do you craft a brand message that stands out? Try this >>>
Read MoreIf your brand feels scattered, generic, or hard to explain, it’s not because you don’t have something valuable to offer—it’s because your brand positioning isn’t clear enough.
But the good news? Clarity is 100% fixable. Keep reading…
Read MoreI'm so excited to share something that's new — and I think it's going to make your life a whole lot easier. Introducing: About Your Brand Social Media Canva Templates! These templates are designed for business owners like you who are ready to stop juggling disjointed content and finally share your brand message — the story, the values, the reason behind what you do. The stuff that sets you apart.
Read MoreThink about some of your favorite brands. What makes them stand out? It’s not just their products. It’s their story. Here are 3 secrets to creating a captivating brand: 1 - Authenticity 2 - Clarity and 3 - Emotional Connection…keep reading to find out how to implement each.
Read MoreOver time, as Here For Good Films evolved, Founder, Katie Hawkins, worked with me at different stages of brand development, ensuring their messaging, positioning, and confidence kept up. That investment paid off big time—leading to high-profile clients like Georgia Pacific and Delta and a reputation that made them stand out in a competitive industry.
Read MoreWhen it comes to building a standout brand, one thing is clear: a cohesive brand is a powerful brand. A strong, well-aligned brand builds trust, makes you memorable, and creates a seamless experience for your audience. But achieving that level of cohesion doesn’t happen by accident. It requires a one-two punch of clarity and consistency.
Read MoreAfter spending 15 years as a film marketing executive at Disney, working on beloved franchises from Disney to Pixar to Marvel, I had a front-row seat to what it truly takes to build an iconic brand. And let me tell you—it’s so much more than just a recognizable logo or a catchy tagline. Disney is the gold standard for brand-building because of three key strategies— keep reading to find out what they are!
Read MoreWhat if I told you that trying to appeal to everyone might be the very thing holding your brand back. When your messaging tries to please the masses, it gets diluted—losing the depth and specificity that makes your dream clients stop scrolling and say, “Wow, they get me.” Instead of standing out, you blend in. And in today’s crowded market, blending in is the fastest way to be forgotten.
Read MoreAs a brand strategist, my goal is to always make brand strategy and messaging EASY. I want to simplify the process of building, but also sharing your brand strategy and keeping your brand cohesive and consistent. A Canva template to house your brand strategy is one of my solutions for business owners. Take a look…
Read MoreHello from the uncharted lands of book writing! I'm finally putting pen to paper and writing my brand strategy book. Find out why I’m writing this book (hint, it’s not for me, it’s for YOU), plus get the background on my writing process so far, how I’m planning to set myself apart, and some title options that led to great insights!
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