Brand Design Canva Templates To Share About Your Brand With Ease

I'm so excited to share something that's new — and I think it's going to make your life a whole lot easier. Introducing: About Your Brand Social Media Canva Templates! These templates are designed for business owners like you who are ready to stop juggling disjointed content and finally share your brand message — the story, the values, the reason behind what you do. The stuff that sets you apart.

BRANDING, BUSINESS, MARKETINGHilary HartlingMarch 11, 2025Canva templates for branding, social media branded canva templates, social media templataes, brand messaging, brand messaging templates, brand strategyComment

The Secret To A Brand That Captivates

Think about some of your favorite brands. What makes them stand out? It’s not just their products. It’s their story. Here are 3 secrets to creating a captivating brand: 1 - Authenticity 2 - Clarity and 3 - Emotional Connection…keep reading to find out how to implement each.

BRANDING, BUSINESSHilary HartlingMarch 7, 2025brands that captivate, brand examples, brand strategy examples, build a brand that captivates, brand clarity, branding for entrepreneursComment

From Overlooked to In-Demand: How Here For Good Films Landed Dream Clients with Brand Clarity

Over time, as Here For Good Films evolved, Founder, Katie Hawkins, worked with me at different stages of brand development, ensuring their messaging, positioning, and confidence kept up. That investment paid off big time—leading to high-profile clients like Georgia Pacific and Delta and a reputation that made them stand out in a competitive industry.

CASE STUDY, BRANDING, BUSINESSHilary HartlingMarch 6, 2025brand case study, brand strategy examples, brand messaging, Build Your Brand, working with a brand strategistComment

A Cohesive Brand = A Recognizable Brand—Here’s How to Get There

When it comes to building a standout brand, one thing is clear: a cohesive brand is a powerful brand. A strong, well-aligned brand builds trust, makes you memorable, and creates a seamless experience for your audience. But achieving that level of cohesion doesn’t happen by accident. It requires a one-two punch of clarity and consistency.

BRANDING, BUSINESSHilary HartlingFebruary 27, 2025creating aa cohesive brand, cohesive branding, brand strategy tips, brand strategy, building a recognizable brand, brand clarity, brand consistencyComment

What 15 Years at Disney Taught Me About Building Iconic Brands

After spending 15 years as a film marketing executive at Disney, working on beloved franchises from Disney to Pixar to Marvel, I had a front-row seat to what it truly takes to build an iconic brand. And let me tell you—it’s so much more than just a recognizable logo or a catchy tagline. Disney is the gold standard for brand-building because of three key strategies— keep reading to find out what they are!

BRANDING, BUSINESSHilary HartlingFebruary 25, 2025Disney brand example, brand examples, brand strategy, building an iconic brand, branding tips, branding tips for entrepreneursComment

Is Your Brand a People Pleaser? Here’s Why That’s Holding You Back

What if I told you that trying to appeal to everyone might be the very thing holding your brand back. When your messaging tries to please the masses, it gets diluted—losing the depth and specificity that makes your dream clients stop scrolling and say, “Wow, they get me.” Instead of standing out, you blend in. And in today’s crowded market, blending in is the fastest way to be forgotten.

BRANDING, BUSINESSHilary HartlingFebruary 20, 2025creating a stand out brand, how your brand is holding you back, brand strategy, brand examples, Why niche brands succeed, How to create a stand out brand, Define your Dream ClientsComment

A Brand Strategy Template For Brand Guidelines

As a brand strategist, my goal is to always make brand strategy and messaging EASY. I want to simplify the process of building, but also sharing your brand strategy and keeping your brand cohesive and consistent. A Canva template to house your brand strategy is one of my solutions for business owners. Take a look…

BRANDING, BUSINESSHilary HartlingFebruary 18, 2025brand strategy, brand strategy guide, brand strategy guidebook, brand guidebook template, brand strategy template, Canva template for brand strategy guideComment

Writing In Progress: Brand Strategy Book For Business Owners

Hello from the uncharted lands of book writing! I'm finally putting pen to paper and writing my brand strategy book. Find out why I’m writing this book (hint, it’s not for me, it’s for YOU), plus get the background on my writing process so far, how I’m planning to set myself apart, and some title options that led to great insights!

BRANDING, BUSINESS, INSPIRATIONHilary HartlingFebruary 13, 2025brand strategy, branding book, brand strategy book, writing a branding book, brand strategy book for business ownersComment

How a Brand Strategy Shift Led to a $45K Launch in Just 30 Days

CLIENT CASE STUDY: My clients Marc & Teresa, founders of Modern Leadership Coaching, went from stuck and struggling to a clear standout strategy that led them to a $45k launch in under 30 days. We re-imagined, re-branded, and re-positioned their offer suite to create this success — keep reading as I breakdown what we did.

BRANDING, BUSINESS, CASE STUDYHilary HartlingFebruary 7, 2025brand strategy, brand repositioning, brand refresh, branding example, brand case study, How brand strategy created a profitable launchComment

How A Quiz Can Be A Brand Builder

I recently launched a new quiz: What’s Your Brand’s Unique Hook? It’s meant to help entrepreneurs, founders and business owners pinpoint the best strategy to implement for their brand to stand out.

The really cool thing about creating a quiz? It’s a win-win. Let me explain.

BRANDING, BUSINESS, MARKETINGHilary HartlingSeptember 30, 2024how a quiz can build brand awareness, how to increase brand awareness, engage your audience with a quiz, attract warm leads with a quiz, brand strategy tips, brand strategy examplesComment

How to Define Your Brand's Unique Hook: Stand Out in a Crowded Market

As an entrepreneur, you’ve likely heard the advice, “stand out from the crowd.” But what does that really mean? In a world where competition is at an all time high and attention spans are short, standing out is more than just having a polished logo or a catchy tagline. It’s about having a unique hook—a clear, compelling reason that makes your brand different from the rest.

BRANDING, BUSINESS, MARKETINGHilary HartlingSeptember 16, 2024identify unique differentiator, how to set your brand apart, brand strategy tips, how to stand out from the crowdComment

Using Brand Experience As A Standout Strategy

When developing your brand strategy, your unique value proposition is that thing about your business that sets you apart and helps you stand out in your market. While there are many, many ways to define your brand’s standout strategy and define what makes you and your brand unique, the one we’re talking about today is sometimes overlooked.