Finding your niche doesn’t have to be limiting or anxiety-inducing. It’s purpose is to zero in on the audience you can serve best to start, and you always have the opportunity to expand once established. Let me explain…
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One of the biggest advantages of developing the brand strategy for your business is that it gives you a roadmap for your content strategy.
To grow your business you want to be visible and to become known for what you do so you can sell your products and services. To do that, the first step is to get clarity about your brand and craft a strategy to reach your audience.
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You know you want to narrow and define your niche. You know once anyone asks you What You Do, the very next thing they’ll ask is…hey, Who’s It For?
Type “Ideal Client” into a google search bar, or begin looking up how-to tips in the Pinterest search engine and you’re inundated with free worksheets helping you ask tons of questions to find your Ideal Client Avatar.
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Yvette Brackett is a brand & portrait photographer based in Sonoma County, California. She’d been building her business for awhile and knew she wanted to build her brand, clarify her message, and get more specific to attract her favorite kinds of clients. Yvette found and joined The Brandpolish Academy to focus on polishing her brand and defining what she wanted to be known for.
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