An essential task to stand out from competitors and connect with your audience is to establish core values that share what you stand for. Here are 5 easy steps to develop your core values (and how to share them!)
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Entrepreneurship can feel exciting, passionate, rewarding and fulfilling as you work to build your brand, share your message and create the impact you’re meant to make. It can also feel challenging, lonely, triggering and a bit like a rollercoaster. And oh, the tangled mind web we weave with every twist and turn! Here are 5 ways to untangle the cobwebs in your mind, beat back self-doubt and maintain the energy you need to run your business well.
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Want to know why creating a brand strategy with cohesive messaging, positioning and design is so valuable? it makes it 100x easier to implement your brand to create a consistent and elevated experience across your entire business. I’m walking through 7 ways you can put your new or refreshed brand strategy into action today…
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One thing I know for sure? Whether you’re a rising star in the corporate world and content to climb the corporate ladder, or you’re starting, growing or scaling your own business, building your personal brand is no longer a “nice-to-do,” it’s a MUST HAVE. Find out why and 3 steps to get started today…
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Kim Jacques is a Midlife Health and Lifestyle Design Coach for women, who joined The Brandpolish Academy for expert guidance in building her brand online after years of working in person in her referral-based business. From confused as to how to fit the feeling of her brand in an Instagram bio, to brand clarity and confidence, Kim now has a brand foundation she’s excited to build on. Read her full brand journey and the benefits of building her brand strategy…
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Elizabeth Lacombe is the founder of Little Lizzie Paper, an all-occasion stationery line for those who value simple beauty designed to celebrate meaningful moments. Knowing she wanted to infuse more meaning and focus into her brand, Elizabeth joined my brand-building program, The Brandpolish Academy to do just that…read her journey to brand clarity & brand love.
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Nichole Pitts, Founder of ETHINTEGRITY, is a DEI, Ethics & Compliance Strategist and Consultant helping forward thinking organizations become conscious change-makers. She joined my Brandpolish Academy course to elevate her brand and I want to share her experience & game-changing journey in this case study.
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Is Brand Love really a thing? Actually it is. If you ask, it’s a goal of all brands in existence. Who wouldn’t want to hear from a customer that they LOVE your brand? When I think of building brand love, there are 4 key ingredients I see successful brands incorporating consistently…
Read More![When To Refresh Your Brand [DFY Agenda to Schedule “BrandPolish Time”]](https://images.squarespace-cdn.com/content/v1/57db4714197aeafc102a5c4d/1675284552583-2SX730JCFHGIMVSQIDWZ/Polish-Your-Brand-Hilary-Hartling.jpg)
How often should you polish your brand? Let’s talk when to plan for and schedule what I call - BrandPolish Time - in your business in order to keep your message fresh and your strategy up to date.
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What is brand strategy and what is marketing strategy? How do they differ and how might they coexist? It’s a great question to ask, so let’s dive in!
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After one of my recent free weekly branding trainings in my Facebook, group, The Brand Branding entrepreneur, a member asked me this thought-provoking question: How do you name your products & services to include SEO but still be on brand?
Great question. This article is my answer.
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Don't waste space with a tagline that's not doing it’s job well. Make your tagline count by creating one that resonates with your audience. Check out 45 tagline idea-starters for different types of business owners…
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