Excited to meet you!
Looking for an expert brand & messaging strategist with firsthand experience working with some of the biggest global brands today (Disney, Pixar, Marvel)? Hilary loves partnering to add value, clarity and inspiration to your publication, podcast, show or event.
Press & Speaking
SPEAKER & EXPERT TOPICS
Developing an immersive brand strategy foundation
How to create brand synergy to bolster your client experience
Creating a cinematic marketing campaign for your brand
Mastering your message & story to move your audience
Tips for building a powerful personal brand
How to get inspired, stay inspired & inspire your audience
WORKSHOP TOPICS
The BRANDPOLISH
BLUEPRINT METHOD
for Brand Clarity
What goes into building a brand strategy for your business? With so many conflicting messages about brands, branding, and brand identity in the online space, it’s no wonder you aren’t sure what to do or whereA to start. This workshop removes the guesswork and introduces you to the brand strategy method that helps you build a solid foundation for your business. We’ll cover:
Brand Strategy: What it is & why it’s important
Defining umbrella brands, sub-brands & brand types
The 5-phase approach to brand-building
How brand strategy helps you attract ideal clients
What’s Your Brand’s Love Language?
How do you create messaging that resonates? To communicate the value, heart and meaning of your brand so it “lands” with your audience you need to:
1) know your ideal clients and what motivates them, and 2) create specific and clear messaging. In this fun and informative workshop, discover how to speak the love language of your ideal clients by understanding:
What drives your brand & moves your audience
The 5 love language types for your brand
How to create an aligned content plan that resonates
How to REPLICATE Disney’s Brand Magic in Your Own Small Business
Ever wonder what Disney’s secret to success is when it comes to building a globally recognized brand loved by raving fans? Wouldn’t you like to apply those same strategies to your own brand? After 15 years of marketing Disney movies and partnering with all the other business units under the Walt Disney Company umbrella, Hilary can give you an inside look and tell you how to leverage Disney’s brand magic in your own small business. We’ll cover:
The “M.A.G.I.C. Formula” behind Disney’s successful brand strategy
Brand expansion & franchise-building
How to keep it on brand as you expand
Brand loyalty programs & mobilizing your biggest fans