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BUILD THE FOUNDATION YOUR BRAND DESERVES

THE BRAND ARCHITECTURE INTENSIVE

If you’ve ever felt like your brand is a little unclear, or you can’t quite put into words what you do, your visuals don’t feel aligned, or you’re second-guessing how to talk about your work…it’s not that your business isn’t strong.

It’s that your brand architecture isn’t fully in place.

This intensive gives you the strategic framework and foundation to make every decision in your business easier: from your messaging to your visuals to the offers you put into the world.

 
 
 
 

Why It Matters

When your brand architecture is in place, you stop spinning your wheels and start:

  • Making faster, more confident business decisions

  • Attracting clients who instantly “get” you

  • Showing up consistently across every platform

  • Feeling grounded because your brand finally fits

Your brand becomes the foundation that informs everything else — from offers to marketing campaigns to business growth decisions.

Clarify Your Brand Message Hilary Hartling
 
 
 
 

WHAT YOU’LL WALK AWAY WITH

Your Brand Architecture, packaged in a beautifully designed, shareable book that you can use as a guidepost for every part of your business.

 
 
 

01. Brand Purpose, UVP & Audience

So you know what you stand for, why you’re different, and who you serve.

02. Messaging Framework 

Clarify your mission, vision, values, elevator pitch, taglines, and more so you can clearly and confidently talk about your work in every setting: from networking in person to your About page.

03. Brand Keywords

So your brand voice and energy remain consistent — whether you’re writing copy or delegating content to your team.

04. Visual Strategy Audit

We’ll look at your current logos, color palette, fonts, and photography style. If they align with your brand strategy, you’re good to go. If not, I’ll recommend a refined strategic direction. (Note: I don’t design logos or visual assets — but you’ll leave with clear, strategic guidance to take to a designer.)

05. Proprietary Framework

If applicable, we’ll identify and shape a unique, branded method or process that sets you apart and positions you as the go-to in your space.

 
 
 
 

REFINE YOUR BRAND, AMPLIFY YOUR CONFIDENCE

Ready to Build Your Brand Architecture?

 

When your brand has a solid foundation, everything else falls into place.
Let’s build the framework that gives your brand clarity, resonance, and staying power.

 
 
 
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HAPPY CLIENTS 

 
 
Brand strategy client Grace Blacksea testimonial
 

“I found the heartbeat of my business. My marketing background had me looking at all of the details that didn't really help me to move the needle. I was buying making it "look" a certain way, when really I needed help getting clear on WHAT to offer my clients and HOW they could get involved in my community. Working one-on-one with Hilary helped me to get clear, on both my messaging + offerings. And, it also gave me an opportunity to look at my business from a new lens. Building a brand strategy really helped me play a bigger game in my business and take more calculated risks because I was so clear on my path.”

GRACE BLACKSEA

Intuitive Business Coach, Quench Collective 

 
 
 
Brand strategy client Melissa Mayo testimonial
 

“I had no idea where I was going and how to message myself. It was such an honor to work with Hilary because she immediately got my vision and my drive and helped me clarify my messaging, so I could literally stay on target and elevate my messaging. I'm walking away with clarity… a clear mission of who I am, who I'm serving and what I'm about and what I represent and stand for. And it's like, I feel so light. I feel so so clear. And it's just a treasure if you get the chance to work with her…take it, grab it with both hands! She is a gem, a treasure and possibly one of the most talented, inspirational, loving and generous souls, I've ever met.”

MELISSA MAYO

Food Network Chef, Author, Luxury Culinary Experiences 

 
 
 
Brand strategy client June Suepunpuck testimonial
 

“Hilary, you're amazingly talented! You have a way of plucking my convoluted thoughts and bringing such clarity to it. I felt such relief walking away feeling confident about my branding message. I didn't even realize how much that was bringing me stress until you helped me lift that weight off my shoulders. Thank you for all of your wisdom and I am so excited to tell everyone about my work now! You are MAGICAL.”

JUNE SUEPUNPUCK

Joy Guide & Energy Healer 

 
 
 
 

Every Brand Is Unique…

 
 

…and so is the level of work to build it. Your investment depends on your goals, your stage of growth, and the complexity of your brand.

BRAND DEVELOPMENT PACKAGES BEGIN AT

$5,000

 

We’ll finalize your scope and pricing together after our discovery call.

 

more HAPPY CLIENTS 

 
 
Brand strategy client Maya Armony testimonial
 

“Hilary is a Branding genius! Her creative and strategic energy is contagious. I highly recommend her if you are looking to get clear and expand your business. Every one-on-one experience with her gets you steps closer to living your dream life!”

MAYA ARMONY

Brand Designer 

 
 
 
Brand strategy client Caitlin Townsend testimonial
 

“Hilary was amazing to work with! It was like chatting with an old friend. I immediately felt a connection and that she understood my concept and what I was trying to accomplish. She is so good with words and made me so excited to be able to clearly state what I do to others. The money was so worth it and I can't wait to sign up for her next program!” 

CAITLIN TOWNSEND

Chef & Nutritional Therapist 

 
 
 
Brand strategy client Paige Ray testimonial
 

“Being able to speak directly to my ideal client has grown my social media following, solidified my message and attracted my ideal client. I’ve seen huge growth in my business working with Hilary!” 

PAIGE RAY

Brand Photographer & Small Business Consultant