When you create a niche for your brand’s products and services, you’re not leaving money on the table, you’re simply getting really specific to make your offers feel custom-made for the audience you’re looking to serve. A niche market is simply a segment of a larger market that you define through its unique need, interests or values. Take a look at examples to inspire a niche for your brand.
Read MoreListening to your audience is an important, and vital, part of being able to grow your business and build a lasting brand. Even though you are the expert, artist, designer, educator, or maker of the things you sell, and your business wouldn’t exist without YOU, your business is actually about THEM. See what I mean…
Read MoreAdd the power of stories to your brand to move your audience, become more memorable, evoke emotion and ultimately form a deeper connection. Here are 3 Brand Story Strategies to implement in your business.
Read MoreIn today’s blog, I’m unveiling my 3 step Brandpolish Method™ that helps brands of all sizes develop a solid brand strategy foundation to inform all aspects of their business in order to attract best-fit clients and grow.
Read MoreOne of my favorite things to do in my business is work 1-on-1 with entrepreneurs via my Brand Strategy Development & Messaging Refinement service. Delivering clarity, and reenergizing people to love the brand they’re building is what lights me up! That’s what I did with Melissa Mitchell, Founder & Owner of Wandermint Creative - check out the details of her brand refresh…
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