I recently launched a new quiz: What’s Your Brand’s Unique Hook? It’s meant to help entrepreneurs, founders and business owners pinpoint the best strategy to implement for their brand to stand out.
The really cool thing about creating a quiz? It’s a win-win. Let me explain.
Read MoreWhen developing your brand strategy, your unique value proposition is that thing about your business that sets you apart and helps you stand out in your market. While there are many, many ways to define your brand’s standout strategy and define what makes you and your brand unique, the one we’re talking about today is sometimes overlooked.
Read MoreIn today’s noisy market with competition constantly competing for your audience’s attention, building and maintaining a strong brand is essential for long-term success. As a brand strategist and marketer, I’m a big believer in creating an energy for a brand. There’s an intangible quality that can make it magical…and it happens when your brand creates an emotional connection with your audience.
Read MoreFinding your niche doesn’t have to be limiting or anxiety-inducing. It’s purpose is to zero in on the audience you can serve best to start, and you always have the opportunity to expand once established. Let me explain…
Read MoreAfter spending over 15 years working as a marketing exec for Disney, and helping launch multi-million dollar franchises from Disney, Pixar, Marvel and more, there are a few key strategies I’ve seen firsthand that are essential key ingredients for any successful brand. Check out 5 of them you may want to incorporate into your brand strategy - - -
Read MoreKim Jacques is a Midlife Health and Lifestyle Design Coach for women, who joined The Brandpolish Academy for expert guidance in building her brand online after years of working in person in her referral-based business. From confused as to how to fit the feeling of her brand in an Instagram bio, to brand clarity and confidence, Kim now has a brand foundation she’s excited to build on. Read her full brand journey and the benefits of building her brand strategy…
Read MoreElizabeth Lacombe is the founder of Little Lizzie Paper, an all-occasion stationery line for those who value simple beauty designed to celebrate meaningful moments. Knowing she wanted to infuse more meaning and focus into her brand, Elizabeth joined my brand-building program, The Brandpolish Academy to do just that…read her journey to brand clarity & brand love.
Read MoreDon't waste space with a tagline that's not doing it’s job well. Make your tagline count by creating one that resonates with your audience. Check out 45 tagline idea-starters for different types of business owners…
Read MoreThe best brand messaging moves your audience and connects with them on an emotional level. Here are 3 needle-moving messaging strategies you’ll want to add to your brand toolbox that can inspire your audience.
Read MoreWords hold meaning. Messaging done well strikes a chord. When it comes to naming your brand, you want to choose something that represents what you want your brand to stand for. Therefore, it’s vital to choose the right brand name for your business.
Read MoreSasha Knowles is a dance and confidence coach based in Hawaii. For years she’s had successful in-person dance classes for kids of all ages, and when the global pandemic hit, she began pivoting to virtual classes and then wanted to explore other ways to expand her business. Enter BRANDPOLISH ACADEMY!
Sasha went from having a vague mission and idea how to attract her clients to a clearly defined brand strategy.
Read MoreAs you’re creating and implementing your brand strategy, seeing examples of other businesses and companies with strong and successful brand activations can only help. That’s why I’ve gathered a few of my favorites below that demonstrate some key branding elements done well: core values, taglines and even leveraging a personal brand.
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