If your brand feels scattered, generic, or hard to explain, it’s not because you don’t have something valuable to offer—it’s because your brand positioning isn’t clear enough.
But the good news? Clarity is 100% fixable. Keep reading…
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Think about some of your favorite brands. What makes them stand out? It’s not just their products. It’s their story. Here are 3 secrets to creating a captivating brand: 1 - Authenticity 2 - Clarity and 3 - Emotional Connection…keep reading to find out how to implement each.
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Over time, as Here For Good Films evolved, Founder, Katie Hawkins, worked with me at different stages of brand development, ensuring their messaging, positioning, and confidence kept up. That investment paid off big time—leading to high-profile clients like Georgia Pacific and Delta and a reputation that made them stand out in a competitive industry.
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I recently launched a new quiz: What’s Your Brand’s Unique Hook? It’s meant to help entrepreneurs, founders and business owners pinpoint the best strategy to implement for their brand to stand out.
The really cool thing about creating a quiz? It’s a win-win. Let me explain.
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When developing your brand strategy, your unique value proposition is that thing about your business that sets you apart and helps you stand out in your market. While there are many, many ways to define your brand’s standout strategy and define what makes you and your brand unique, the one we’re talking about today is sometimes overlooked.
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In today’s noisy market with competition constantly competing for your audience’s attention, building and maintaining a strong brand is essential for long-term success. As a brand strategist and marketer, I’m a big believer in creating an energy for a brand. There’s an intangible quality that can make it magical…and it happens when your brand creates an emotional connection with your audience.
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Finding your niche doesn’t have to be limiting or anxiety-inducing. It’s purpose is to zero in on the audience you can serve best to start, and you always have the opportunity to expand once established. Let me explain…
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After spending over 15 years working as a marketing exec for Disney, and helping launch multi-million dollar franchises from Disney, Pixar, Marvel and more, there are a few key strategies I’ve seen firsthand that are essential key ingredients for any successful brand. Check out 5 of them you may want to incorporate into your brand strategy - - -
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Kim Jacques is a Midlife Health and Lifestyle Design Coach for women, who joined The Brandpolish Academy for expert guidance in building her brand online after years of working in person in her referral-based business. From confused as to how to fit the feeling of her brand in an Instagram bio, to brand clarity and confidence, Kim now has a brand foundation she’s excited to build on. Read her full brand journey and the benefits of building her brand strategy…
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Elizabeth Lacombe is the founder of Little Lizzie Paper, an all-occasion stationery line for those who value simple beauty designed to celebrate meaningful moments. Knowing she wanted to infuse more meaning and focus into her brand, Elizabeth joined my brand-building program, The Brandpolish Academy to do just that…read her journey to brand clarity & brand love.
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Don't waste space with a tagline that's not doing it’s job well. Make your tagline count by creating one that resonates with your audience. Check out 45 tagline idea-starters for different types of business owners…
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The best brand messaging moves your audience and connects with them on an emotional level. Here are 3 needle-moving messaging strategies you’ll want to add to your brand toolbox that can inspire your audience.
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