5 Brand Love Languages To Woo Your Audience
WHAT’S YOUR BRAND’S LOVE LANGUAGE?
Take the quiz now and find out…plus, get further explanation and next steps to woo your audience.
What Drives Your Brand And Moves Your Audience
Your brand represents everything about your business. It’s your best foot forward that elicits an emotional response from your audience. It’s:
the meaning people assign
the perception they have
the gut feelings they get
…whenever they interact with your business.
Your brand represents what you stand for and what you want to be known for as well as the impression you make in the minds of consumers.
Your brand strategy is how you build the foundation of your brand so you have a plan of action to:
communicate your brand
position yourself to stand out in your industry
speak specifically to your audience to attract ideal clients
When you move your audience, you win their hearts. And when you win their hearts, you win their loyalty. Anytime you evoke an emotional response, create a motivation to reach for more, or give someone the tools and/or education that helps them achieve a result they’ve been wanting, you’ve created a lasting impression that will have consumers choosing you over the competition every time. Your brand strategy helps you position your brand to move your audience.
HOW DO YOU MOVE YOUR AUDIENCE?
By speaking their language. What I call, their Brand Love Language.
The 5 Brand Love Language Types
What is a brand love language? It’s a strategic type of communication a brand will use to speak directly into their audience’s motivations and desires. It’s the type of communication that works best for the niche you’ve chosen to serve.
In other words, it’s the best way to woo your audience!
BRAND LOVE LANGUAGE #1: JOURNEYTELLING
I could’ve named this first brand love language Storytelling, but I think it goes deeper than just a story. It’s storytelling with a transformative journey. Stories get repeated so often because people want to be taken on a journey they can follow, aspire to, look at as an example, to know what they want is possible too. When you share your journey or others’ journeys to the right audience, it captivates and resonates.
It works well for:
This love language works well when your target audience is craving connection and examples of aspirational lifestyle and proof of others’ successful journeys. They want to see themselves in your journey and feel like someone gets them.
Benefits of Journeytelling:
Builds relationships
Builds trust
Your brand becomes more memorable
BRAND LOVE LANGUAGE #2: WORDS OF INSPIRATION
Inspiring words can change someone’s mindset, reframe their perspective, and uplift people to be better, do better and pursue their goals and dreams.
It works well for:
People seeking inspiration and encouragement.
Benefits of Words of Inspiration:
Inspires your audience to make positive change or seek solutions (like yours!) that help them transform their life and/or business
Helps people achieve goals
Helps people manifest their dreams
BRAND LOVE LANGUAGE #3: QUALITY EXPERTISE
This is all about education, how-to’s and giving people an easier way to learn something because you’ve got the experience, the education or the results that make you a credible expert. You’re simplifying the learning curve for your audience by bringing a system, a process, or an approach to the table that helps give them the results they desire.
It works well for:
If your ideals clients are motivated by step-by-step processes, expert guidance, and mentors they can follow and learn from, this brand love language might be your cup of tea!
Benefits of Quality Expertise:
Builds trust and credibility with your audience as they get results from the quality expertise you share
Promotes brand loyalty and referrals as you build a brand reputation of delivering results
BRAND LOVE LANGUAGE #4: COMMUNITY TIME
Your audience wants to spend time with like-minded people - virtually or in-person - on a similar journey to them; to connect, bounce ideas off each other, have a place to go for encouragement and mentorship. You and/or your brand is known as a networking hub, a natural connector of people and to woo your audience you can invite them in, introducing them to other experts, peers and opportunities. You don’t always have to be out front, you can share the collective wisdom of a focused community with your audience.
It works well for:
People seeking belonging, connection, support, mentorship and camaraderie.
Benefits of Community Time:
Attract ideal clients
Find your group of humans you want to live and business alongside
A group of hot leads to sell your aligned products and/or services
BRAND LOVE LANGUAGE #5: VALUE-DRIVEN
This form of communication is letting your audience know the core values of your business; what you stand for, what you support and how your business plans to create impact in the world. When you align brand values with your customer’s personal values, it’s a win-win!
It works well for:
Those who want to invest in businesses who share common values and who want to support brands that support causes they care about.
Benefits of Value-Driven:
When you share what you stand for, more consumers who believe the same will find you and stay with you…brand loyalty
Increases positive brand perception
Encourages your audience to get involved to make specific values they share come to life
Create Your Brand Love Language Content Mix
While every brand will have a primary brand love language that works best for their business when communicating with their audience, you’ll also have a secondary brand love language and potentially your own brand love language content mix.
For instance, at HILARY HARTLING HQ, after knowing my audience and seeing what resonates, I could decide the following Brand Love Language Content Mix works best for my brand:
60% Quality Expertise
30% JournalTelling
10% Words of Inspiration
You decide what will work best to speak the love language of the target audience you’re pursuing, and create your content accordingly!
Want To Know Your Brand’s Love Language?
Take the Quiz! In less than 60 seconds, find out which is your primary brand love language and with your results you’ll get tips on what to do next.