Want to create an unforgettable brand? This one strategy, implemented well, can help your brand really take off.
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IS BRANDING WORTH IT?
Short answer: yes. Longer answer: keep reading to see if these are things you’d like to have for your business…
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In my signature course and community, The Brandpolish Academy, I provide a Branded Sales Page Formula as a bonus. It includes a 22 minute video training walk through of how to use specific brand strategy essentials to create a successful sales page. Today I’m giving you a sneak peek at the Top 10 branding ingredients you’ll need to have ready to go!
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One of the key benefits to proactively developing your brand strategy foundation is how easy it makes it for team members and hired consultants to translate your brand effectively.
I’m sure there are more, but here are the top 10 people that come to mind when considering who exactly benefits from your intentional brand strategy…
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Consumers today are super savvy, so you don’t want to just market “at” them, you want to build a brand experience so memorable that your ideal clients can’t help but fall in love with your business and talk about what you do.
A brand experience encompasses everything someone knows about your brand. It can be anything they’ve seen, heard, felt….or even touched. It can even be a scent.
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Not sure what it even means to conduct your own market research?
Wondering how you’d even go about doing it?
I’ve got 5 strategies to help you either re-purpose info you may already have…or, discover new ways to do some sleuthing on your ideal client all on your own!
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If you’re a modern entrepreneur, at some point you sat down and created your ICA (Ideal Client Avatar)…and it may sound something like this:
Her name is Bridget. She lives in the city, she’s 32 years old & has a goldendoodle. She drives a Prius to do her part for the environment. She’s a college grad, keeps in touch with her sorority sisters…
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For some entrepreneurs, building a Personal Brand is best for their business. It’s a choice, however, and a choice worth making as it can help inform your overall brand strategy.
If you know a Personal Brand is right for you, you aren’t afraid to step out in front and be visible in your business. You are positioning yourself as the authority and people are seeking you out for your expertise.
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What sets you apart in your industry and allows you to start building your brand authority? It’s a distinct mix that only you bring to the table. Your uniqueness is your brand magic.
First, be sure you’ve identified what industry you’re in. This is based on What You Do…are you in the Wellness Industry? B2B? Marketing/Advertising? Design? Coaching? Knowledge – Thought Leader? Entertainment? You need to know which industry you’re working in so you can position yourself to stand out.
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If you're in the process of developing your brand, brand strategy or brand identity this will help you gain even greater understanding by walking through 18 essential branding elements and what they mean.
Think of this as your brand glossary of definitions for the various branding terminology so you understand what you need in order to effectively build your brand and have a plan in place to communicate it to your audience.
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Branding can be confusing whether you’re a new or seasoned business owner. You may hear conflicting concepts and ideas as you try to piece your brand together and figure it out on your own.
My job as a brand strategist is to help you understand the difference between a brand, a brand strategy and a brand identity so you know what you need for your business and why it's important.
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