I recently launched a new quiz: What’s Your Brand’s Unique Hook? It’s meant to help entrepreneurs, founders and business owners pinpoint the best strategy to implement for their brand to stand out.

The really cool thing about creating a quiz? It’s a win-win. Let me explain.

BRANDING, BUSINESS, MARKETINGHilary HartlingSeptember 30, 2024how a quiz can build brand awareness, how to increase brand awareness, engage your audience with a quiz, attract warm leads with a quiz, brand strategy tips, brand strategy examplesComment

How to Define Your Brand's Unique Hook: Stand Out in a Crowded Market

As an entrepreneur, you’ve likely heard the advice, “stand out from the crowd.” But what does that really mean? In a world where competition is at an all time high and attention spans are short, standing out is more than just having a polished logo or a catchy tagline. It’s about having a unique hook—a clear, compelling reason that makes your brand different from the rest.

BRANDING, BUSINESS, MARKETINGHilary HartlingSeptember 16, 2024identify unique differentiator, how to set your brand apart, brand strategy tips, how to stand out from the crowdComment

Niche Brand Examples For Entrepreneurs

When you create a niche for your brand’s products and services, you’re not leaving money on the table, you’re simply getting really specific to make your offers feel custom-made for the audience you’re looking to serve. A niche market is simply a segment of a larger market that you define through its unique need, interests or values. Take a look at examples to inspire a niche for your brand.

BRANDING, BUSINESS, MARKETINGHilary HartlingJuly 22, 2024brand niche, market niche, audience niche, target audience, how to identify your ideal client, brand strategy tips, brand strategy for entrepreneursComment

Listen To Your Audience

Listening to your audience is an important, and vital, part of being able to grow your business and build a lasting brand. Even though you are the expert, artist, designer, educator, or maker of the things you sell, and your business wouldn’t exist without YOU, your business is actually about THEM. See what I mean…

BRANDING, BUSINESSHilary HartlingNovember 6, 2023brand strategy, brand strategy for entrepreneurs, brand strategy development, brand strategy tips, target audience, Build Your BrandComment

3 Brand Story Strategies

Add the power of stories to your brand to move your audience, become more memorable, evoke emotion and ultimately form a deeper connection. Here are 3 Brand Story Strategies to implement in your business.

BRANDING, BUSINESSHilary HartlingOctober 30, 2023brand story, brand storytelling, brand strategy, brand strategy tips, brand strategy for entrepreneurs, brand strategy developmentComment

7 Tips To Building Your Brand On Social Media

It’s a little of my story of starting from 0 on social media including do’s, don’ts, must-haves and a shift in perspective that can inspire your own brand-building on your social media platforms of choice…plus, I include 7 brand-building tips for social media.

BRANDING, BUSINESSHilary HartlingOctober 16, 2023brand strategy, branding your social media, branding tips, brand strategy tips, brand building tips for social mediaComment

How Emotional Branding Can Foster Audience Connection and Loyalty

In today’s noisy market with competition constantly competing for your audience’s attention, building and maintaining a strong brand is essential for long-term success. As a brand strategist and marketer, I’m a big believer in creating an energy for a brand. There’s an intangible quality that can make it magical…and it happens when your brand creates an emotional connection with your audience.

BRANDING, BUSINESSHilary HartlingSeptember 25, 2023emotional connection, emotional branding, brand strategy, stand out brand, brand differentiation, brand strategy examples, brand strategy tipsComment

What Is Brand Clarity And Why It’s Essential For Growth

How many times have you you wished for more brand clarity? To have your brand come across as clearly to your audience as it sounds in your own head? If you’re nodding your head or raising your hand, you’re in the right place. Let’s talk about what brand clarity is and why it’s essential to grow your business.

BRANDING, BUSINESSHilary HartlingSeptember 19, 2023brand clarity, brand clarity audit, brand strategy, brand strategy foundation, brand strategy tips, Build Your Brand, free branding resourceComment

Discover 5 Secrets To Brand Success From A Former Disney Marketing Exec

After spending over 15 years working as a marketing exec for Disney, and helping launch multi-million dollar franchises from Disney, Pixar, Marvel and more, there are a few key strategies I’ve seen firsthand that are essential key ingredients for any successful brand. Check out 5 of them you may want to incorporate into your brand strategy - - -

BRANDING, BUSINESSHilary HartlingJuly 12, 2023Disney brand strategy, brand strategy, brand strategy examples, brand strategy tips, branding tips, branding your businessComment

Building A Legacy Brand

To find out why it’s important to build a legacy brand, what it actually means, examples of current legacy brands, and how to get started if you want to build a legacy brand of your own…keep reading.

BRANDING, BUSINESSHilary HartlingApril 25, 2023legacy brand, creating a brand legacy, brand strategy tips, brand strategy, brand strategy development, brand strategistComment

How To Develop And Share Your Brand’s Core Values

An essential task to stand out from competitors and connect with your audience is to establish core values that share what you stand for. Here are 5 easy steps to develop your core values (and how to share them!)

BRANDING, BUSINESSHilary HartlingApril 5, 2023brand strategy, core values, brand values, brand strategist, brand strategy tipsComment

Brand Implementation: How To Put Your Brand Strategy Into Action

Want to know why creating a brand strategy with cohesive messaging, positioning and design is so valuable? it makes it 100x easier to implement your brand to create a consistent and elevated experience across your entire business. I’m walking through 7 ways you can put your new or refreshed brand strategy into action today…