HEY THERE, I'M HILARY
I founded my brand strategy business with a clear vision in mind: empowering entrepreneurs of today to do work that inspires them and their audiences. I believe inspired people do their best work, and that work can change the world.
My goal is to provide you with top-notch branding education and consulting (and a huge dose of inspiration) through my events, digital courses, resources and 1:1 premier services.
It Starts With Loving What You Do
You may love what you do, but simply don’t know how to explain it to other people. Are you nodding your head?
You’ve courageously started your own business, but can’t seem to figure out what sets you apart to create messaging that’ll resonate in a clear and concise way...am I right?
Perhaps you’re having trouble even focusing all the ideas racing around in your head into a cohesive and compelling brand.
I’m here for all of it! I absolutely LOVE branding...it’s one of the things I do best and lights my heart on fire with inspiration.
My work didn’t always do that, though...
Inside My Journey
My first two jobs out of college were anything but inspiring. I thought I had to “get a real job” and that meant a job to pay the rent. I didn’t last long at the ad agencies working on airplane, tech and political candidate brands.
I needed to be inspired by my work. So do you. In order to create a successful brand that people care about, you need to inspire them.
As Simon Sinek says, “People don’t buy WHAT you do, they buy WHY you do it.”
“If You Can Dream It, You Can Do It.” Walt Disney
That was my high school yearbook senior quote because my dream was to work in the movie business alongside talented filmmakers, creatives, artists and executives...but, I didn’t dare do it, or even say that dream out loud until AFTER I endured two jobs that bored me to tears.
You don’t have to wait that long to pursue what inspires you. Once you decide to go after work you love and declare it, do it.
The help you need - the how you do it - starts showing up when you fully commit to a direction. That’s what happened to me when I made the move to LA to work at a major motion picture studio.
cue movie clip from pretty woman...
“Welcome to Hollywood!
What’s your dream?”
In my 15 year career at Disney marketing movies from Disney, Pixar, Marvel, Touchstone and Dreamworks, I had the opportunity to be on many film sets.
But, I can still remember the first time I set foot on a movie set on the back lots of Universal Studios. It was a visceral experience being surrounded by a man-made world, with the heat of the lights on the soundstage and the sounds of the director yelling Action! and Cut! After 5 seconds of trying to play it cool, I just let my grin stretch from ear to ear...inspiration delivered. And, I was hooked.
My experience and expertise in the world of marketing and branding comes from working to over-deliver on expectations, delivering unforgettable experiences and content for the fiercely loyal fans of all the films I worked on for these global entertainment powerhouses. (over 250 movies! yep, I counted)
When, I had squeezed every ounce of learning and inspiration out of my dream job at Disney, I knew it was time for my next challenge.
From Dream Job To Dream Business
Transitioning from the corporate world to entrepreneurship is no joke. It takes guts, hard work and stamina. What, did you think creating your own dream business would be easy?
If you think I began my business as a huge success, branded perfectly, messaging on point, right out of the gate, you’d be wrong. I made all the mistakes new and seasoned entrepreneurs can make:
I offered too many things at the beginning, not positioning myself to be known for one thing
I spent too much time trying to create my own website rather than hiring an expert
I didn’t know how to clearly articulate my brand value and offerings in a concise way
Why did I have this trouble as a branding expert? Because, here’s what I know for sure...
It’s 10x harder defining your own brand...seeing your own value can take time.
I worked at it, and got it right. I attract ideal clients all the time now and it makes “going to work” so much fun!
I’m ready and waiting to serve you! Let’s build, implement and market your brand to share your knowledge, captivate your clients and grow a business you absolutely love!!
If you want to get started right now check out my Free Guide, “BRAND MESSAGING MADE EASY.”
Or jump straight into the juicy stuff and check out all the ways we can work together!