IMAGINE THIS: You walk into a room filled with entrepreneurs who offer something similar to you. When someone asks what you do, you not only know exactly what to say, but you say it in a way that’s clear, concise and sets you apart from everyone else.
No, this isn’t a dream. It can easily be your reality.
Read MoreThere are many elements that go into creating powerful brand messaging. Today I wanted to focus on one in particular: your brand benefits.
While the features of your brand describe the offers you provide in detail, your benefits tell your customers why they should care about your business and promises the results and transformation they’re seeking. Benefits tell your audience what they can expect as the result of buying your product / service.
Read MoreConsumers today are super savvy, so you don’t want to just market “at” them, you want to build a brand experience so memorable that your ideal clients can’t help but fall in love with your business and talk about what you do.
A brand experience encompasses everything someone knows about your brand. It can be anything they’ve seen, heard, felt….or even touched. It can even be a scent.
Read MoreAre you looking to refine your brand and unlock the potential for real growth in your business? It’s time to polish your brand, my friend!
Whether you’re a newer business starting fresh, or a seasoned entrepreneur with 5 years under your belt, your brand is evolving every step of the way. It’s up to you to continuously gain additional brand clarity, fine-tune your strategy and tweak your messaging and offerings to serve your customers best.
Read MoreCHELSEA LEIFKEN lights up the world with her smile, and when she walks in a room or sits in her car eating car snacks on her Instagram stories, her megawatt smile shines and you’re hooked. This is why her brand is so powerful – she authentically and unabashedly is herself and her community loooooves it.
Read MoreHave you heard of Hallmark Channel? If you haven’t, tons of other people have, because they certainly have some super fans of their brand!
Read MoreBienvenidos to a brand I cannot wait to introduce you to! CHIQUI SOCIAL was born from the brilliant mind of its Founder, Lizet Alvarez, as she realized there weren’t a lot of options to offer her two chiquitos in the way of Spanish language immersion in early childhood education and beyond.
Read MoreBrand messaging is something all business owners need in order to communicate the value of their work. What does it take to go from good to great, where your messaging is concerned?
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