IMAGINE THIS: You walk into a room filled with entrepreneurs who offer something similar to you. When someone asks what you do, you not only know exactly what to say, but you say it in a way that’s clear, concise and sets you apart from everyone else.
No, this isn’t a dream. It can easily be your reality.
Read MoreWhy develop your brand strategy? It gives you a strong foundation of clarity to move forward and grow your business. You develop “brand confidence” - the ability to attract your ideal clients with the right messaging, content and offers.
Read MoreOne of the biggest advantages of developing the brand strategy for your business is that it gives you a roadmap for your content strategy.
To grow your business you want to be visible and to become known for what you do so you can sell your products and services. To do that, the first step is to get clarity about your brand and craft a strategy to reach your audience.
Read MoreIn my Brand Building Entrepreneur Facebook community last week I did a live training on this very topic and I thought it would be helpful to follow up with a blog post so you could have the handy list to reference when considering all the consumer touch points when doing your own brand audit.
Read MoreWhat sets you apart in your industry and allows you to start building your brand authority? It’s a distinct mix that only you bring to the table. Your uniqueness is your brand magic.
First, be sure you’ve identified what industry you’re in. This is based on What You Do…are you in the Wellness Industry? B2B? Marketing/Advertising? Design? Coaching? Knowledge – Thought Leader? Entertainment? You need to know which industry you’re working in so you can position yourself to stand out.
Read MoreIf you're in the process of developing your brand, brand strategy or brand identity this will help you gain even greater understanding by walking through 18 essential branding elements and what they mean.
Think of this as your brand glossary of definitions for the various branding terminology so you understand what you need in order to effectively build your brand and have a plan in place to communicate it to your audience.
Read More
