Posts tagged demographics
Why Ideal Client Avatars Don’t Work for your Business
Why Ideal Client Avatars Don’t Work for your Business

You know you want to narrow and define your niche. You know once anyone asks you What You Do, the very next thing they’ll ask is…hey, Who’s It For?

Type “Ideal Client” into a google search bar, or begin looking up how-to tips in the Pinterest search engine and you’re inundated with free worksheets helping you ask tons of questions to find your Ideal Client Avatar.

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BRANDING, BUSINESSHilary Hartlingbrands, Branding, brand strategy, branding tips, brandpolish academy, ideal client, finding your niche, demographics, psychographics Comments
Demographics vs Psychographics: What Ideal Client Info You Really Need
Demographics vs Psychographics: What Ideal Client Info You Really Need

If you’re a modern entrepreneur, at some point you sat down and created your ICA (Ideal Client Avatar)…and it may sound something like this:

Her name is Bridget. She lives in the city, she’s 32 years old & has a goldendoodle. She drives a Prius to do her part for the environment. She’s a college grad, keeps in touch with her sorority sisters…

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BRANDING, MARKETING, BUSINESSHilary Hartlingbrands, branding, brand strategy, branding tips, ideal client, psychographics, demographics, entrepreneurshipComment