Top 10: Brand Strategy Ingredients For Your Sales Page

In my signature course and community, The Brandpolish Academy, I provide a Branded Sales Page Formula as a bonus to Module 4: Create Messaging and Offers To Resonate.  It includes a 22 minute video training walk through of how to use specific brand strategy essentials to create a successful sales page.

Today I’m giving you a sneak peek at the Top 10 branding ingredients you’ll need to have ready to go.  Ready for this?

01 – IDEAL CLIENT

To build an effective sales page that converts, your top priority is not only having clarity about who your ideal client is, but also to know as much as possible about them.  Even if you’ve done your marketing research on your ideal clients, do additional research specifically about this offer so you can clearly position it to ease pain points and fulfill goals and desires.  

02 – YOUR ALIGNED OFFER

When your offer is aligned with your brand strategy, it means that it’s built to solve one of the biggest challenges of your ideal clients.  Your offer equals your solution to their problem.

03 – POSITIONING

Developing your brand strategy means you’ve clarified and gathered social proof to show your audience how you are the credible, go-to expert they can trust to help them in your field.  This helps you position yourself on your sales page as the exact right person who can help them solve their problem and to do so with your aligned offer.  You can also include your mission statement as part of the positioning on your sales page so your ideal clients instantly know what you do and how you help.

04 – SUB-BRAND, NAME OF YOUR OFFER

Naming your sub-brands, or offers, is just as important as naming your overall brand.  It needs to be clear, concise and compelling to attract your ideal clients.  Take some time to determine what name will set you apart, help you stand out from competitors, and also attract your audience.  Oftentimes, having a benefit right in the title is a great way to go.

05 – BRAND PROMISE

Your bigger brand promise tells your clients the results they can expect from working with you, or buying your products / services.  You also want to have an Offer Promise that aligns with your bigger brand promise, but that specifically talks to your audience about the benefits they’ll receive from THIS offer.  Using the Brand Promise Formula, you can easily communicate and set expectations with your audience:

In [name of program], go from [struggles] to [desired results/goals], giving you [these amazing benefits].

06 – THE BENEFITS

Lead with the benefits before you ever get into the features.  Features are the literal “what you get” section on your sales page (i.e. Private Facebook group, video trainings, workbooks, etc).  Your audience will want to know those things, but when you start by sharing the benefits, you’re answering their questions before they even have a chance to ask because these reveal WHY they’re interested in your offer in the first place.

07 – TAGLINE

Taglines are meant to grab the attention of your ideal client.  That’s why they’re typically built around benefits.  You created an overall tagline for your brand…now, you want a tagline specifically for this offer that’s in alignment with your bigger brand promise, AND clearly inspires your dream clients with the offer you’re putting in front of them.

08 – BRAND VISION

An important part of your sale page after you relate to your ideal clients about the pain points they’re having around your subject area, is sharing your brand vision.  This looks like painting a picture of a brighter tomorrow.  Also called future-casting, it’s where you give your audience a sneak peek of what’s really possible for them if they dive into your offer and see it through.  Make sure you know what journey you’re taking your clients on so you can share that vision with them on your sales page.

09 – BRAND PHOTOS

Use current professional brand photos OR do a specific brand photo shoot to create a branded look, feel and marketing campaign for the offer you’re selling.  Any way your audience can instantly recognize you offering up your expertise in a new way is a good thing!

10 – VISUAL BRAND DESIGN

Last but certainly not least is the design of your sales page.  You want it to carry your chosen visual design and style to keep it consistent with everything your audience sees from you.  It’s instant identity and recognition.

If this top 10 list feels overwhelming, it becomes a whole lot easier when you already have your fully developed brand strategy foundation.

Ready to get your own brand strategy + core messaging dialed in?  Apply for a 30 minute exclusive (and free) brand consultation with Hilary.