Posts tagged brand vision
Mission Statement vs Vision Statement: What’s The Difference?
Mission Statement vs Vision Statement: What’s The Difference?

When you’re clarifying your brand strategy, your mission and vision statements tell your audience so much about your business.  Read more to find out the difference between the two, examples for inspiration and how to start crafting yours.

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BRANDING, BUSINESSHilary Hartlingbrand vision, brand mission, mission statement, vision statement, mission and vision statement examples, brand strategy, brand strategy tips, brand strategist, Build Your BrandComment
Brand Storytelling: Why Adding Your Story Will Draw In Your Audience
Brand Storytelling: Why Adding Your Story Will Draw In Your Audience

Stories draw people in. They’re memorable, and we tell stories constantly throughout our lives. Stories help us understand, feel seen, learn new things and connect with other people.

We go to the movie theater to immerse ourselves in new stories. We call our friends and tell them a story about a recent trip, that funny thing the baby said, or the amazing new dish we cooked.

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BRANDING, BUSINESSHilary Hartlingbrand, brand strategy, branding tips, brand story, brand storytelling, Brand Taglines, ideal client, brand vision, core values, brand manifestoComment
18 Essential Branding Elements And What They Mean
18 Essential Branding Elements And What They Mean

If you're in the process of developing your brand, brand strategy or brand identity this will help you gain even greater understanding by walking through 18 essential branding elements and what they mean.

Think of this as your brand glossary of definitions for the various branding terminology so you understand what you need in order to effectively build your brand and have a plan in place to communicate it to your audience.

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BRANDINGHilary HartlingHilary Hartling Headquartersbrand essentials, brand, branding, brand strategy, brand strategist, brand identity, brand design, brand style, brand vision, brand mission, brand tagline, brand values, core values, brand photography, elevator pitch, brand voice and personality, brand story, brand positioning Comments