Stories draw people in. They’re memorable, and we tell stories constantly throughout our lives. Stories help us understand, feel seen, learn new things and connect with other people.
We go to the movie theater to immerse ourselves in new stories. We call our friends and tell them a story about a recent trip, that funny thing the baby said, or the amazing new dish we cooked.
Read MoreCreating a cohesive design for your brand can be a great way for your audience to identify your business quickly no matter what platform they find you on.
Let’s back up 3 paces and just add in a reminder that while we’re talking about brand design today, you want to start developing your brand with a strategy first. It’s strategy that informs design.
Read MoreIMAGINE THIS: You walk into a room filled with entrepreneurs who offer something similar to you. When someone asks what you do, you not only know exactly what to say, but you say it in a way that’s clear, concise and sets you apart from everyone else.
No, this isn’t a dream. It can easily be your reality.
Read MoreWhy develop your brand strategy? It gives you a strong foundation of clarity to move forward and grow your business. You develop “brand confidence” - the ability to attract your ideal clients with the right messaging, content and offers.
Read MoreOne of the biggest advantages of developing the brand strategy for your business is that it gives you a roadmap for your content strategy.
To grow your business you want to be visible and to become known for what you do so you can sell your products and services. To do that, the first step is to get clarity about your brand and craft a strategy to reach your audience.
Read MoreClient transformation is one of my favorite things. I share it because it shows you that even if you’re feeling confused about your business, like your messaging is all over the place or if you don’t know how to identify your ideal client…you can still get the clarity you need to grow your business.
Meet Courtney. Courtney Allred is a fabulous Brand Strategist + Designer who joined my Brandpolish Academy to take a step back from developing brands for her clients to focus on her own.
Read MoreYou know you want to narrow and define your niche. You know once anyone asks you What You Do, the very next thing they’ll ask is…hey, Who’s It For?
Type “Ideal Client” into a google search bar, or begin looking up how-to tips in the Pinterest search engine and you’re inundated with free worksheets helping you ask tons of questions to find your Ideal Client Avatar.
Read MoreYvette Brackett is a brand & portrait photographer based in Sonoma County, California. She’d been building her business for awhile and knew she wanted to build her brand, clarify her message, and get more specific to attract her favorite kinds of clients. Yvette found and joined The Brandpolish Academy to focus on polishing her brand and defining what she wanted to be known for.
Read MoreThere are many elements that go into creating powerful brand messaging. Today I wanted to focus on one in particular: your brand benefits.
While the features of your brand describe the offers you provide in detail, your benefits tell your customers why they should care about your business and promises the results and transformation they’re seeking. Benefits tell your audience what they can expect as the result of buying your product / service.
Read MoreMeet Samantha Kopp West. She’s a Boutique Travel Advisor for those discerning travelers who want a custom itinerary done for them. She specializes in planning your trip to exotic destinations, including: South Africa, Italy, Morocco, Croatia, St. Maarten and Maldives.
Samantha’s business has obviously been affected by Covid-19 and never one to let something like a global pandemic get her down, she jumped into The Brandpolish Academy to spend some of her down time polishing her brand.
Read MoreConsumers today are super savvy, so you don’t want to just market “at” them, you want to build a brand experience so memorable that your ideal clients can’t help but fall in love with your business and talk about what you do.
A brand experience encompasses everything someone knows about your brand. It can be anything they’ve seen, heard, felt….or even touched. It can even be a scent.
Read MoreWords hold meaning. Messaging done well strikes a chord. When it comes to naming your brand, you want to choose something that represents what you want your brand to stand for. Therefore, it’s vital to choose the right brand name for your business.
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