Clear Positioning Is Your Brand’s Superpower

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IMAGINE THIS: 

You walk into a room filled with entrepreneurs who offer something similar to you.  When someone asks what you do, you not only know exactly what to say, but you say it in a way that’s clear, concise and sets you apart from everyone else.

 

No, this isn’t a dream.  It can easily be your reality.

 

If you’ve been feeling…

  • Like you’re just one in a gazillion offering your product / service and it seems impossible to stand out

  • That you don’t have a clear view of your ideal client or how to speak to them in a way that makes it clear you can help them

  • Unsure of what to post on social media that will resonate

  • Like you don’t know how to talk to people about what you do differently

 

…then it’s time to clarify your message!

 

A COMMON BRANDING MISTAKE

A common mistake I see with business owners is trying “too hard” to stand out.  There’s a tendency to get really clever with messaging in order to be different.  However, creative messaging doesn’t serve you IF it sacrifices clarity.

 

CLEAR POSITIONING STATEMENT

Clarity, my friend, is your brand’s superpower.  Begin with a clear positioning statement so that your audience knows:

1 - who you are

2 - what you do

3 - who you help

4 - why you help them

 

Plug it into this formula:

[Your Title] for [Who You Help] who are [Motivated By This]

 

Example:

Brand Strategist for Modern Entrepreneurs who are On A Mission To Make A Difference

 

Example: 

Brand Photographer for Women who are A Creative Force In Their Industry

 

Example: 

Business Mentor for Female Entrepreneurs who Want To Be Wildly In Demand

 

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THE BENEFITS

When you can position your brand clearly, your audience knows in seconds that they’re in the right place.  They understand that what you offer is made for them.  They feel seen and heard by you, and it creates a strong starting place for a good relationship.  One of your top priorities in order to grow your business is to build strong relationships with your ideal clients.  That way, they’ll come back again and again for more of your epic experience and offers that help them solve their problems.  Starting with clarity and positioning your brand to speak your ideal clients’ love language is the way to go.

 

Your positioning informs your brand promise, your offers, your messaging, content strategy, visual design and more.  It’s literally part of the branding foundation you want to build on to create a clear, concise and compelling standout brand.

 

Use your clear positioning statement to cement your place in your industry.  Add it to your:

  • Website homepage

  • Social media bios

  • Lead magnets

  • Email signature

  • Business card

  • And anywhere you want to introduce yourself to your audience

 

Download the worksheet for more info to help you craft your clear positioning statement.

 

Here’s to brand clarity!

BRANDING, BUSINESSHilary Hartlingbrands, Branding, brand strategy, branding tips, brand positioning, positioning statement, Brand Clarity, Brand MessagingComment