Posts tagged brand purpose
Top 10: Brand Examples & Why They Stand Out
Top 10: Brand Examples & Why They Stand Out

Highlighting brand examples is one of the best ways to get a clear understanding of what goes into developing a brand strategy for your business and why these branding elements can be so effective. I’m skimming the surface with some examples below that can inspire you for your brand!

There are so many brands in the world, so many good ones to choose from, and so many companies that are shining examples of having clear brand strategies that are working in their favor to attract their ideal audiences. That’s why it’s hard to pick just one to talk about!

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BRANDING, BUSINESS, INSPIRATIONHilary HartlingBranding, brands, brand strategy, branding tips, brand examples, Brand Experience, ideal client, brand features, Brand Benefits, brand purpose, brand manifesto, brand loyalty, brand packaging, psychographics, brand taglineComment
Validating A New Direction & Combating Decision Fatigue In Your Business
Validating A New Direction & Combating Decision Fatigue In Your Business

As entrepreneurs we’re making a million decisions for our business every day and sometimes those decisions can be overwhelming, leading to procrastination, idea overload and doubting your next steps.

Have you been staring at that blinking cursor on your screen for 5 minutes (actually 10 if you count the number of times you pulled up your Instagram feed just to see if there’s anything you’ve missed) trying to figure out what blog post to write today?

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BUSINESSHilary Hartlingbrands, Branding, brand strategy, branding tips, new direction, decision fatigue, brand purpose, journal prompt, brand audience, brand energy Comments
Brand Strategy Informs Your Content Marketing Plan
Brand Strategy Informs Your Content Marketing Plan

One of the biggest advantages of developing the brand strategy for your business is that it gives you a roadmap for your content strategy.

To grow your business you want to be visible and to become known for what you do so you can sell your products and services. To do that, the first step is to get clarity about your brand and craft a strategy to reach your audience.

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BRANDING, MARKETINGHilary Hartlingbrands, Branding, brand strategy, branding tips, content marketing plan, Brand Clarity, finding your niche, ideal client, brand purpose, Brand Perception, brand positioning, brand packaging, brand promotionsComment