When you create a niche for your brand’s products and services, you’re not leaving money on the table, you’re simply getting really specific to make your offers feel custom-made for the audience you’re looking to serve. A niche market is simply a segment of a larger market that you define through its unique need, interests or values. Take a look at examples to inspire a niche for your brand.
Read MoreKnowing your audience is so essential to having a successful business that it’s important to spend time continuing to improve your knowledge of who they are, what they like, what they need, and how best communicate with them. Read on to find out why it’s so important and how to begin clarifying the essentials about your audience.
Read MoreListening to your audience is an important, and vital, part of being able to grow your business and build a lasting brand. Even though you are the expert, artist, designer, educator, or maker of the things you sell, and your business wouldn’t exist without YOU, your business is actually about THEM. See what I mean…
Read MoreClient transformation is one of my favorite things. I share it because it shows you that even if you’re feeling confused about your business, like your messaging is all over the place or if you don’t know how to identify your ideal client…you can still get the clarity you need to grow your business.
Meet Courtney. Courtney Allred is a fabulous Brand Strategist + Designer who joined my Brandpolish Academy to take a step back from developing brands for her clients to focus on her own.
Read More
