Words hold meaning. Messaging done well strikes a chord. When it comes to naming your brand, you want to choose something that represents what you want your brand to stand for. Therefore, it’s vital to choose the right brand name for your business.
Read MoreWhen you choose to start a business, one of the very first questions you face is what you want your business to stand for and what to name your business. Do you name it after yourself and rely on you as the authority, expert and face of the brand? A personal brand can be a great choice!
If you choose to accept the mission of inventing your own brand name from scratch – i.e. a “business brand,” good news! There are specific benefits to doing so.
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