The Secret to a Memorable Brand Message (With Examples)
Imagine this: You’re scrolling through Instagram, and post after post sounds exactly the same.
"Helping busy entrepreneurs grow their business."
"Helping you live your best life."
Same, same, same. Nothing grabs you. Nothing sticks.
Here’s the truth—most brand messages get lost in the noise because they’re too generic. But the ones that stay with us? They say something unique, powerful, and specific.
Think about Nike’s “Just Do It.”
Or Apple’s “Think Different.”
Short. Punchy. Unforgettable.
(And they both understand and speak directly into their customers’ deepest motivations.)
When I worked on global brands like Disney, Pixar, and Marvel, we didn’t just throw words on a page and hope they worked. Every message was crafted with intention—to spark emotion, create connection, and make an impact. And that’s exactly what your brand needs to do, too.
If you want your message to cut through the noise and actually get noticed, here’s how:
01. Start with Emotion
What do you want your audience to feel when they come across your brand? Inspired? Motivated? Curious? Your message should spark an emotional connection.
Example:
→ Brené Brown: “Courage over comfort.” (Encourages boldness and self-growth.)
02. Make It About Them
Your brand isn’t about you—it’s about how you help your audience. Shift your language from “I” to “you.”
Example:
→ Jasmine Star: “Turn followers into customers.” (Addresses her audience’s biggest desire & speaks directly to them.)
03. Keep It Simple & Specific
Avoid vague, overused phrases like “helping people live their best life.” Instead, get specific.
Example:
→ Instead of: “I help women feel confident.”
→ Try: “I help ambitious women step into their power with high-performance coaching.”
04. Say It in One Sentence
If you had five seconds to explain your brand, how would you do it? Aim for 10 words or less.
Examples of Powerful Personal Brand Messages
Coaching & Personal Development
Tony Robbins – “Unleash the Power Within.”
Brendon Burchard – “Live. Love. Matter.”
James Clear – “Atomic Habits: Tiny Changes, Remarkable Results.”
Rachel Rodgers – “We Should All Be Millionaires.”
Marketing & Business Strategy
Donald Miller (StoryBrand) – “If you confuse, you lose.”
Russell Brunson – “You're One Funnel Away.”
Denise Duffield-Thomas – “Chill & Prosper.”
Health, Wellness & Lifestyle
Melissa Wood-Tepperberg (MWH Method) – “Move with Intention.”
Dr. Mark Hyman – “Food is Medicine.”
Brené Brown – “Courage over comfort.”
Finance & Wealth
Ramit Sethi – “I Will Teach You to Be Rich.”
Barbara Corcoran – “Make bold moves.”
Chris Harder – “When good people make good money, they do great things.”
BUSINESS & Branding Experts
Jenna Kutcher – “Authenticity is your superpower.”
Amy Porterfield – “Ditch the 9-to-5, build a business you love.”
Lewis Howes – “Greatness is a choice.”
Examples of Big Brand Messages That Captivate
L’Oréal – “Because You’re Worth It.” (Empowers and speaks directly to self-worth.)
Airbnb – “Belong Anywhere.” (Taps into the emotional need for connection and adventure.)
The New York Times – “The Truth Is Worth It.” (Bold, clear, and establishes credibility.)
De Beers – “A Diamond Is Forever.” (Created an entire perception of diamonds as eternal symbols.)
Dollar Shave Club – “Shave Time. Shave Money.” (Clever, memorable, and highlights both convenience and affordability.)
Examples of Stand Out Small Business Messages
Notion – “Your Life. Your Work. Your Way.” (Empowers users to customize productivity.)
Oatly – “It’s Like Milk, But Made for Humans.” (Funny, direct, and instantly positions the product.)
Slack – “Where Work Happens.” (Defines itself as essential to workplace collaboration.)
Warby Parker – “Buy a Pair, Give a Pair.” (Ties purchase to social impact in a simple way.)
Peloton – “Better Is in Us.” (Motivating, emotional, and aspirational.)
Your Messaging Challenge: Can You Do This?
Take a minute and try this:
👉 Write your brand message in 10 words or less. Does it feel clear, powerful, and specific?
If your message isn’t landing, let’s refine it together. I can help you craft a brand message that turns heads and attracts your dream clients.
P.S. Your message is the heartbeat of your brand—let’s make sure it’s one people remember. ❤️