Think about some of your favorite brands. What makes them stand out? It’s not just their products. It’s their story. Here are 3 secrets to creating a captivating brand: 1 - Authenticity 2 - Clarity and 3 - Emotional Connection…keep reading to find out how to implement each.
Read MoreAfter spending 15 years as a film marketing executive at Disney, working on beloved franchises from Disney to Pixar to Marvel, I had a front-row seat to what it truly takes to build an iconic brand. And let me tell you—it’s so much more than just a recognizable logo or a catchy tagline. Disney is the gold standard for brand-building because of three key strategies— keep reading to find out what they are!
Read MoreWhat if I told you that trying to appeal to everyone might be the very thing holding your brand back. When your messaging tries to please the masses, it gets diluted—losing the depth and specificity that makes your dream clients stop scrolling and say, “Wow, they get me.” Instead of standing out, you blend in. And in today’s crowded market, blending in is the fastest way to be forgotten.
Read MoreHighlighting brand examples is one of the best ways to get a clear understanding of what goes into developing a brand strategy for your business and why these branding elements can be so effective. I’m skimming the surface with some examples below that can inspire you for your brand!
There are so many brands in the world, so many good ones to choose from, and so many companies that are shining examples of having clear brand strategies that are working in their favor to attract their ideal audiences. That’s why it’s hard to pick just one to talk about!
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