From Overlooked to In-Demand: How Here For Good Films Landed Dream Clients with Brand Clarity

Quick Takeaways

  • Clear messaging = more confidence, more clients, and more credibility.

  • Every time Here For Good Films refined their brand with Hilary, they landed new high-profile clients.

  • A strong brand presence helped them compete (and win) against larger agencies.

  • Their website messaging was so compelling that it directly led to new business.


The Power of Brand Clarity: Here For Good Films’ Transformation

When Katie Hawkins, Founder & Creative Director of Here For Good Films, first reached out, she wasn’t just looking to grow a business—she wanted to build a brand that truly resonated and attracted the right opportunities.

Over time, as Here For Good Films evolved, she worked with me at different stages of brand development, ensuring their messaging, positioning, and confidence kept up. That investment paid off big time—leading to high-profile clients like Georgia Pacific and Delta and a reputation that made them stand out in a competitive industry.


Here’s how she did it:

The Challenges

Before working together, Here For Good Films struggled with:

  • Brand clarity – They had ideas but lacked a cohesive brand identity.

  • Confidence – Without clarity, it was hard to communicate their value.

  • Messaging gaps – Their website and pitch lacked the impact needed to attract dream clients.


The Journey

Step 1: Brand Clarity with Brandpolish Academy

Katie joined Brandpolish Academy to build a strong brand foundation. The program helped her connect the dots and articulate a clear brand mission and message.

💬 “I made my money back before I’d even completed Brandpolish Academy because I was able to confidently talk about Here For Good Films. That clarity led to our biggest client at the time.” — Katie Hawkins


Step 2: Refining Offers & Positioning in Brand Evolution Mastermind

After experiencing success in BPA, Katie joined my Brand Evolution Mastermind to clarify their expanded offerings and messaging for a new target audience—entrepreneurs.

💬 “Through strategic guidance and collaboration with high-achieving women, I refined our messaging, identified new revenue streams, and positioned our video services to attract entrepreneurs.” — Katie Hawkins


Step 3: Messaging Magic – Website Copy that Converts

When Here For Good Films was ready to level up again, Katie returned for Messaging Magic, my 1:1 strategy and copywriting service. We refined their entire website messaging to reflect both who they were and who they were becoming.

💬 “Our website did so well that we made our investment back with our first client after launching. That client led to two more—Georgia Pacific and Delta!” — Katie Hawkins

Here For Good Films Landed Delta as a Client After Working with Hilary on Brand Messaging

The Results

✔️ Every time Katie & Here For Good Films refined their brand, new clients followed—directly linked to their clearer messaging and positioning. 

✔️ Their website and brand presence stood out so much that clients assumed they were a large agency (even though they’re a two-person team!). 

✔️ Their confidence in pitching skyrocketed, helping them win against larger, more established production companies.


💬 “Hilary has a way of hearing what you say AND what you don’t say. She is basically a human form of AI. You can throw any idea or jumble of words at her and she returns the most articulate, amazing messaging that’s perfectly tailored for your brand. It’s amazing to experience and I don’t know why everyone isn’t working with Hilary. 

Honing your brand, in my opinion, is the most important thing to do when growing your business today and Hilary is the best kept secret when it comes to building a brand and dialing it in faster and better than any of your competitors.

Without Hilary, we wouldn’t have such a clear brand that’s helped us land high-profile clients. Working with her is worth it every time.” — Katie Hawkins


Interested in any of the programs Katie participated in to refine her brand, clarify her message and create copy that converts?  Check them out:

👉 Get on the waitlist for the next round of Brandpolish Academy: Join Here

👉 Apply for the next Brand Evolution Mastermind: Apply Here

👉 Need help refining your messaging? Check out Messaging Magic: Learn More


CASE STUDY, BRANDING, BUSINESSHilary Hartlingbrand case study, brand strategy examples, brand messaging, Build Your Brand, working with a brand strategistComment