GAIN CLARITY

BRAND POSITIONING INTENSIVE

Clarify what makes you uniquely valuable…and become known for it.

Your expertise has evolved, your perspective is stronger, and your experience is deeper. Your business may have expanded, your offers may have changed, or the work you're most excited about now isn't quite the same work you built your business around.

But your brand is still telling an older version of your story.  One that no longer reflects the value you bring, what sets you apart, or the direction you're headed next.

You know you're good at what you do.

You just haven't found the words that help other people immediately see it.

So you keep… changing your social media bios, tweaking your website, questioning your niche, trying to explain everything you do, and wondering why people only understand a fraction of what you actually deliver.

The longer your positioning stays unclear, the harder it becomes for the right people to immediately recognize the value you bring.

You Don’t Need A Clever New Tagline

You need clarity. 

Clarity about what makes you uniquely valuable.  Clarity about what you want to become known for.  And a positioning and messaging strategy that reflects the expert you've become.

That's where the Brand Positioning Intensive begins.

Why Clients Trust Me

Hello, I’m Hilary!

15 years at Disney • A decade helping entrepreneurs + experts clarify their brands

For 15 years, I helped market some of the world's most iconic entertainment brands, including Disney, Pixar, Marvel, Touchstone, and DreamWorks. It taught me a lot about what makes something distinctive, memorable, and worth paying attention to.

For the past decade, I've brought that experience to entrepreneurs and experts, helping them get clear on what makes them uniquely valuable and how to communicate it.

My superpower? I listen for the throughline.  I see the patterns you may be too close to recognize, pull together the pieces that feel disconnected, and find the clarity hiding underneath all the complexity.

Then I help you put words around it so other people can finally understand the value you know you bring.

“Hilary has an incredible ability to listen to all the ideas, experience, and pieces of who you are and see the throughline you can’t always see for yourself. She helped me get clear on what truly sets me apart, what I want to be known for, and how to communicate it in a way that feels completely aligned with who I am. What I love most about working with Hilary is that she doesn’t try to turn you into something you’re not…she helps you uncover what’s already there and gives you the clarity and language to own it. As my business and brand have continued to evolve, having Hilary in my corner has been invaluable.”

- DEBBIE BIERY, FOUNDER OF THE OPPORTUNITY SWITCH

“I'm walking away with clarity…a clear mission of who I am, who I'm serving, what I'm about and what I represent and stand for. I feel so light. I feel so clear.”

- MELISSA MAYO, FOOD NETWORK CHEF, AUTHOR & ENTREPRENEUR

“Hilary, you're amazingly talented! You have a way of plucking my convoluted thoughts and bringing such clarity to it. I felt such relief walking away feeling confident about my branding message. I didn't even realize how much that was bringing me stress until you helped me lift that weight off my shoulders. Thank you for all of your wisdom and I am so excited to tell everyone about my work now! You are MAGICAL.”

- JUNE SUEPUNPUCK, FOUNDER OF JOY GUIDE JUNE

THE EXPERIENCE + PROCESS

What We’ll Clarify Together

01. Your Signature Advantage

We'll uncover the distinctive combination of experience, expertise, perspective, strengths, ideas, and approach that makes your contribution uniquely valuable.

02. What You Want To Become Known For 

We'll define the strongest positioning for your evolving brand…not everything you could be known for, but what you're intentionally ready to own next.

03. Your Brand Positioning & Messaging

Together we'll craft the positioning and messaging that helps people immediately understand: what you do, why it matters, why you’re different, and why they should remember you.

04. Your Core Messaging Pillars

We'll identify the strategic ideas that reinforce what you want to become known for across your content and marketing.  Instead of trying to communicate everything you know, you'll know which ideas you want your brand to own.

05. Your Next Best Moves

You'll leave with a prioritized roadmap showing exactly where to apply your new positioning first so you can begin building momentum immediately.

This Intensive Is For You If…

You're an established business owner or expert who:

• has outgrown your current messaging

• feels like your brand no longer reflects who you've become

• struggles to connect all the pieces of your expertise into one clear story

• wants to become known for something more specific and meaningful

• is evolving, expanding, or changing direction & need your positioning to catch up

• has strong ideas but no clear messaging strategy tying them together

• knows your positioning is underselling the value you bring

If today’s version of your brand no longer fits where you’re headed…

READY TO BECOME KNOWN…

For What Makes You Uniquely Valuable?

If you're ready to stop second-guessing your message and start building a reputation that reflects the value you actually bring, I'd love to help.

THE INVESTMENT

$2,997

Your Brand Positioning Intensive includes:

Pre-Session Positioning Questionnaire

Strategic review and preparation

Private 90-minute Strategy Intensive

Personalized Signature Advantage Blueprint

One Round of Refinement

Prioritized Next Best Moves Roadmap

This is a personalized strategic consulting engagement designed to give you the clarity, confidence, and positioning strategy to become known for your unique edge.

Want Me to Stay in Your Corner?

Your Brand Positioning Intensive can be the beginning of our work together.

If you'd like ongoing strategic support as you put your positioning into action and continue to evolve your brand, you can also work with me through Brand Strategy Coaching.