GAIN CLARITY

BRAND CLARITY INTENSIVE

Clarify what makes you uniquely valuable…and become known for it.

Your expertise is real. Your experience runs deep. You know you bring something valuable to the table. But when it comes to explaining exactly what makes you different, how all the pieces fit together, or what you want to become known for…it gets complicated.

Maybe your business has evolved and your messaging hasn't kept up. Or maybe you've simply never found the words that fully capture the value you bring. You know you're good at what you do. You just haven't found the words that help other people immediately see it.

You Don’t Need A Clever New Tagline

You need clarity.

Clarity about what makes you uniquely valuable. Clarity about what you want to become known for. And a positioning and messaging strategy that helps you communicate both clearly and consistently.

That's where the Brand Clarity Intensive begins.

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Your Positioning Should Match Your Expertise

Being good at what you do doesn't automatically create clarity.

In fact, the more experience you accumulate, the harder it can become to see what makes you distinctive. Your greatest strengths may be spread across different industries, roles, offers, and phases of your career.

And the qualities that make you different often feel so natural that you underestimate them.

Together, we'll connect the dots across your experience, expertise, strengths, perspective, and ideas to uncover what makes you uniquely valuable, clarify what you want to become known for, and turn that clarity into positioning and messaging you can confidently build your brand around.

Why Clients Trust Me

Hello, I’m Hilary!

15 years at Disney • A decade helping entrepreneurs + experts clarify their brands

For 15 years, I helped market some of the world's most iconic entertainment brands, including Disney, Pixar, Marvel, Touchstone, and DreamWorks. It taught me a lot about what makes something distinctive, memorable, and worth paying attention to.

For the past decade, I've brought that experience to entrepreneurs and experts, helping them get clear on what makes them uniquely valuable, what they want to become known for, and how to communicate it.

My superpower? I listen for the throughline. I see the patterns you may be too close to recognize, pull together the pieces that feel disconnected, and find the clarity hiding underneath all the complexity.

Then I help you put words around it so other people can finally understand the value you know you bring.

“Hilary has an incredible ability to listen to all the ideas, experience, and pieces of who you are and see the throughline you can’t always see for yourself. She helped me get clear on what truly sets me apart, what I want to be known for, and how to communicate it in a way that feels completely aligned with who I am. What I love most about working with Hilary is that she doesn’t try to turn you into something you’re not…she helps you uncover what’s already there and gives you the clarity and language to own it. As my business and brand have continued to evolve, having Hilary in my corner has been invaluable.”

- DEBBIE BIERY, FOUNDER OF THE OPPORTUNITY SWITCH

“I'm walking away with clarity…a clear mission of who I am, who I'm serving, what I'm about and what I represent and stand for. I feel so light. I feel so clear.”

- MELISSA MAYO, FOOD NETWORK CHEF, AUTHOR & ENTREPRENEUR

“Hilary, you're amazingly talented! You have a way of plucking my convoluted thoughts and bringing such clarity to it. I felt such relief walking away feeling confident about my branding message. I didn't even realize how much that was bringing me stress until you helped me lift that weight off my shoulders. Thank you for all of your wisdom and I am so excited to tell everyone about my work now! You are MAGICAL.”

- JUNE SUEPUNPUCK, FOUNDER OF JOY GUIDE JUNE

THE EXPERIENCE + PROCESS

What We’ll Clarify Together

01. Your Signature Advantage

We'll uncover the distinctive combination of experience, expertise, perspective, strengths, ideas, and approach that makes your contribution uniquely valuable.

02. What You Want To Become Known For

We'll clarify what you intentionally want to become known for…not everything you could be known for, but the direction you want your brand and reputation to own.

03. Your Brand Positioning & Messaging

Together we'll develop the positioning and messaging that helps people clearly understand what you do, the value you bring, what makes you different, and why they should remember you.

04. Your Core Messaging Pillars

We'll identify the strategic ideas that reinforce what you want to become known for across your content and marketing. Instead of trying to communicate everything you know, you'll know which ideas you want your brand to own.

05. Your Next Best Moves

You'll leave with a prioritized roadmap showing exactly where to apply your positioning first so you can begin building momentum immediately.

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This Intensive Is For You If…

You're an entrepreneur, business owner, or expert who:

knows you're good at what you do, but struggles to explain what makes you different
has a lot of experience, expertise, ideas, or offers and isn't sure how all the pieces fit together
wants to get clear on what you actually want to become known for
feels like people only understand a fraction of what you really do
has strong ideas but no clear positioning or messaging strategy tying them together
has evolved beyond your current messaging or the way you've been known
knows your brand is underselling the value you bring

If you know there's something distinctive about what you bring, but you're too close to see it clearly…

YOU'RE IN THE RIGHT PLACE. YES INDEED!

What Changes When You're Known For The Right Thing

You stop trying to explain everything.

When you're clear on what makes you uniquely valuable and what you want to become known for, your brand decisions get easier.

You know what to lead with. You know what belongs in your messaging…and what doesn't. You have a clearer filter for your content, offers, website, speaking, marketing, and opportunities.

And instead of second-guessing how to talk about what you do, you have a strategic foundation you can confidently build from.

Instead of trying to communicate everything you could say, you can consistently reinforce what you want to be known for.

Elevate your message copyediting service with Hilary Hartling

READY TO BECOME KNOWN…

For What Makes You Uniquely Valuable?

If you're ready to stop second-guessing your message and start building a reputation that reflects the value you actually bring, I'd love to help.

THE INVESTMENT

$4,000

Your Brand Clarity Intensive includes:

Pre-Session Brand Clarity Questionnaire

Strategic review and preparation

Private 90-minute Strategy Intensive

Personalized Signature Advantage Blueprint

One Round of Refinement

Prioritized Next Best Moves Roadmap

This is a personalized strategic consulting engagement designed to give you the clarity, positioning, and messaging strategy to confidently build your brand around what makes you uniquely valuable.

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Want Me to Stay in Your Corner?

Keep a strategic brand advisor by your side as you build.

The Brand Clarity Intensive gives you the strategic foundation. But as you put it into action, new decisions, ideas, opportunities, and questions will inevitably come up. Through Private Brand Advisory, you can keep me in your corner as you implement, grow, and evolve…with ongoing strategic perspective to help you make smart decisions about your positioning, messaging, offers, content, and brand as you go.

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