When developing your brand strategy, your unique value proposition is that thing about your business that sets you apart and helps you stand out in your market. While there are many, many ways to define your brand’s standout strategy and define what makes you and your brand unique, the one we’re talking about today is sometimes overlooked.
Read MoreHave you ever thought of decluttering and Feng shui as tools to elevate your brand and attract more clients? If something’s not working in your business, doing a clean sweep internally and externally can shift the current energy, create more intention towards your goals and make room for fresh opportunities.
Read MoreWhen you create a niche for your brand’s products and services, you’re not leaving money on the table, you’re simply getting really specific to make your offers feel custom-made for the audience you’re looking to serve. A niche market is simply a segment of a larger market that you define through its unique need, interests or values. Take a look at examples to inspire a niche for your brand.
Read MoreKnowing your audience is so essential to having a successful business that it’s important to spend time continuing to improve your knowledge of who they are, what they like, what they need, and how best communicate with them. Read on to find out why it’s so important and how to begin clarifying the essentials about your audience.
Read MoreYour message isn’t just words strung together. It’s a feeling. An experience. It’s the bridge that connects your audience to your offers and solutions. A great message will reach your ideal clients’ ears, hearts and minds. There’s an art and a strategy to effective messaging that can elevate your brand and boost your sales.
Read MoreFind out 3 things you can stop doing in your business that are killing your productivity and 5 things you can try to improve your focused efforts to grow your brand.
Read MoreListening to your audience is an important, and vital, part of being able to grow your business and build a lasting brand. Even though you are the expert, artist, designer, educator, or maker of the things you sell, and your business wouldn’t exist without YOU, your business is actually about THEM. See what I mean…
Read MoreAdd the power of stories to your brand to move your audience, become more memorable, evoke emotion and ultimately form a deeper connection. Here are 3 Brand Story Strategies to implement in your business.
Read MoreIn today’s blog, I’m unveiling my 3 step Brandpolish Method™ that helps brands of all sizes develop a solid brand strategy foundation to inform all aspects of their business in order to attract best-fit clients and grow.
Read MoreIt’s a little of my story of starting from 0 on social media including do’s, don’ts, must-haves and a shift in perspective that can inspire your own brand-building on your social media platforms of choice…plus, I include 7 brand-building tips for social media.
Read MoreIn today’s noisy market with competition constantly competing for your audience’s attention, building and maintaining a strong brand is essential for long-term success. As a brand strategist and marketer, I’m a big believer in creating an energy for a brand. There’s an intangible quality that can make it magical…and it happens when your brand creates an emotional connection with your audience.
Read MoreHow many times have you you wished for more brand clarity? To have your brand come across as clearly to your audience as it sounds in your own head? If you’re nodding your head or raising your hand, you’re in the right place. Let’s talk about what brand clarity is and why it’s essential to grow your business.
Read More
