Entrepreneurship can feel exciting, passionate, rewarding and fulfilling as you work to build your brand, share your message and create the impact you’re meant to make. It can also feel challenging, lonely, triggering and a bit like a rollercoaster. And oh, the tangled mind web we weave with every twist and turn! Here are 5 ways to untangle the cobwebs in your mind, beat back self-doubt and maintain the energy you need to run your business well.
Read MoreWant to know why creating a brand strategy with cohesive messaging, positioning and design is so valuable? it makes it 100x easier to implement your brand to create a consistent and elevated experience across your entire business. I’m walking through 7 ways you can put your new or refreshed brand strategy into action today…
Read MoreOne thing I know for sure? Whether you’re a rising star in the corporate world and content to climb the corporate ladder, or you’re starting, growing or scaling your own business, building your personal brand is no longer a “nice-to-do,” it’s a MUST HAVE. Find out why and 3 steps to get started today…
Read MoreIs Brand Love really a thing? Actually it is. If you ask, it’s a goal of all brands in existence. Who wouldn’t want to hear from a customer that they LOVE your brand? When I think of building brand love, there are 4 key ingredients I see successful brands incorporating consistently…
Read MoreHow often should you polish your brand? Let’s talk when to plan for and schedule what I call - BrandPolish Time - in your business in order to keep your message fresh and your strategy up to date.
Read MoreWhat is brand strategy and what is marketing strategy? How do they differ and how might they coexist? It’s a great question to ask, so let’s dive in!
Read MoreAfter one of my recent free weekly branding trainings in my Facebook, group, The Brand Branding entrepreneur, a member asked me this thought-provoking question: How do you name your products & services to include SEO but still be on brand?
Great question. This article is my answer.
Read MoreDon't waste space with a tagline that's not doing it’s job well. Make your tagline count by creating one that resonates with your audience. Check out 45 tagline idea-starters for different types of business owners…
Read MoreThere are several key pieces of a mission statement that you don’t want to leave out when you’re crafting your brand mission. Find out what they are and where to start when writing your own mission…
Read MoreWhen you’re clarifying your brand strategy, your mission and vision statements tell your audience so much about your business. Read more to find out the difference between the two, examples for inspiration and how to start crafting yours.
Read MoreWant to know my #1 holiday wish for entrepreneurs (and I’m counting me in this wish, too)?
Read MoreIS BRANDING WORTH IT?
Short answer: yes. Longer answer: keep reading to see if these are things you’d like to have for your business…
Read More