Brand Implementation: How To Put Your Brand Strategy Into Action
Today in my Brandpolish Community (the supportive space for my Brandpolish Academy online course students to get answers, immediate feedback and coaching), someone asked:
What are the sections/elements of a service-based proposal?
This is a student who just went through all 6 brand-building modules in a record 1 week timeframe, had her bonus 1:1 strategy call with me, and has already implemented her new brand clarity, confidence, strategy and messaging on her website and new Instagram account.
Color me very impressed!
Inspired by my new student, I wanted to share more about brand implementation and the really exciting part about developing your brand strategy…putting it into action!
A service proposal is just one element you may create to implement your brand strategy (I’ll go into more detail on this below). TBH, this is why creating a brand strategy with cohesive messaging, positioning and design is so valuable…it can be implemented across your entire business.
7 WAYS TO IMPLEMENT YOUR BRAND STRATEGY IMMEDIATELY
1 - Website
Website is first on the list because the majority of business owners and entrepreneurs want to update their website first, immediately after developing their brand strategy with me in my 1:1 program or in my online course.
It’s the perfect time to do it - whether you’re starting your website from scratch or refreshing your current one - because you’ve gotten clarity about what your brand stands for and have specific messaging you’ll want to put into action as soon as possible.
2 - Online Marketing
If you’re using social media as a marketing tool, your brand clarity will be put to good use there! Your brand strategy can help inform the full experience you put forward on any social media platform, including:
Positioning for your “bio” or “about” sections
Design style
Content pillars
Overall messaging
Free lead magnet you promote to regularly as a toe-dip into your brand experience
3 - Brand Photos
Strategy first, photos next! Your brand photos are part of your brand style, creating the look and feel that your audience often sees first. Professional brand photos (and video, I might add!) help breathe life into your brand and introduce you to your target audience. These photos are an easy and essential way to boost your like-know-trust factor in your brand quickly!
This is typically another immediate implementation point for all my clients and students after developing or refreshing their brands, because it informs the next level leader they are becoming and having photos that help you embody that, aligns you with the overall brand you’re presenting.
4 - Email Newsletter
Your brand strategy can inform what kind of branded newsletter you might want to create to regularly deliver a brand experience in your ideal clients’ inbox. I recommend utilizing your mission statement and tagline here, and potentially even creating a sub-brand name for your newsletter that aligns with your overall umbrella brand.
For example, I recently worked with a business consultant for childcare business owners and leaders and she’s known for building play and magic into her leadership trainings. She often compares herself to Mary Poppins in how she not only talks about what she does but the overall feeling and experience she delivers.
Because of that, we branded her weekly newsletter, THE SPOONFUL (like a spoonful of sugar helps the medicine go down…get it?). It also has a positioning line that goes with the title so her audience understand exactly what they’re getting, but defining your brand can help you deliver a more elevated experience via email, too!
5 - Service Proposals
Whether it’s a pricing guide for wedding photographers, an outline of a 6 month coaching package from a business coach, or an elevated pamphlet for an annual retreat from a yoga-reiki-clairvoyant, creating a service proposal is a wonderful way to share the beautiful details of your signature offer, what’s included and why you’re the perfect person to deliver it to your ideal client.
I would actually call your service proposal one step in your Client Experience - how you onboard and off board clients in an aligned way that keeps your brand experience consistent the whole way through.
You’d only know how to put these things together if you’ve done the work to develop your brand strategy!
There are many ways to craft your service proposal, but I thought I’d share mine since it’s the answer I gave to my Brandpolish Academy student that inspired this entire blog post.
I’ll point out the brand strategy elements along the way in bold italics as these are the things you’ll create when developing your brand strategy in Brandpolish Academy…
Title Slide: including your brand name/logo + service name (yes I do recommend “branding your offers” - more on that in an upcoming blog)
Mission Statement to share what you do, the problem you solve & for who, and what they get from working with you, PLUS why you’re uniquely qualified to help them and how your specific service is the solution
Benefits of your service
Testimonial #1 (if you’ve worked with clients before and they’ve give you a testimonial that supports why others would love this service too, use it!)
Framework of your service (including more benefits as you describe it)
Deeper dive into phases, segments, process of your service
Testimonial #2
What you get - the details or features (plus add more benefits here too!)
Investment page with an inspiring tagline as a headline that re-affirms the goal they want to achieve, plus Testimonial #3
About You - your brand story and/or bio
6 - Lead Magnets
In Brandpolish Academy we cover ideas for your lead magnets, because it’s one of the first offers your brand will make, helping you audience understand the experience they’ll receive every time they partake of your brand.
Whatever type of lead magnet you choose to create for your brand, you’ll always ground it in who you are, what your brand is about, who you help and the benefits of the work you do (that’s all brand strategy).
It’s ideal to formulate your lead magnet(s) while developing your brand strategy because you’re in your full brain power about your brand, and can more easily strategize how a free resource can lead to your signature offer.
7 - Offer Creation
Last but not least, creating your offer suite that will serve to solve the problems for your ideal clients and help them attain the goals they’re striving for, is part of implementing your brand strategy because it’s the actual solution you have that delivers on your brand promise.
There’s an entire section of Brandpolish Academy that covers aligned core offerings so you can think through your client journey, your offers that meet your audience where they’re at, how to name, position, and price your offers to fulfill your mission and vision.
BRAND CLARITY IS THE FIRST STEP TO CREATING A COHESIVE BRAND
While you may have already tackled some of the 7 things without developing your brand strategy, it’s 100x easier to tackle all of them with your Brand Strategy Guidebook in hand!
You can reference your brand strategy anytime you need a reminder to stay on track, stay consistent and stay focused.
And, you can hand off your brand strategy guidebook to anyone you may work with (ahem, brand designer, web designer, brand photographer, copywriter, etc) so they can translate your brand and keep it cohesive.
If you know what you need is to develop or refresh your brand strategy and you want to work with me 1:1 to do it, simply book a clarity call and let’s get started!