As a small business owner or modern entrepreneur, how do you know it’s time for a brand refresh? Today we’re talking through 5 reasons why you’d want to do this for your business and the benefits that come with refreshing your brand.
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Today, I’m backing things up to give you the breakdown of the prep work you need to do before diving into building an effective marketing campaign. These are the 7 essentials you must know FIRST to create an effective marketing campaign…
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Building a personal brand can feel 10x harder because, frankly, it is! Let’s start by alleviating some of the worries and fears around building a personal brand and talk about the benefits of it.PLUS, some tips to get you started!
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What’s the ultimate goal to building an intentional brand that resonates with your audience? Creating brand loyalty.
Brand loyalty means you’ve delivered…big time. It means you’ve won over your audience, you’ve defined a product or experience that’s truly special and your best customers won’t sway to your competitors because they are in love with what you offer. Having loyal customers doesn’t just mean they keep coming back for more, but they are true fans of the brand and tell others about your brilliance, too.
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Highlighting brand examples is one of the best ways to get a clear understanding of what goes into developing a brand strategy for your business and why these branding elements can be so effective. I’m skimming the surface with some examples below that can inspire you for your brand!
There are so many brands in the world, so many good ones to choose from, and so many companies that are shining examples of having clear brand strategies that are working in their favor to attract their ideal audiences. That’s why it’s hard to pick just one to talk about!
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What’s a tagline? Why do you need one? How do you write your tagline? Do you just need one, or can you have several taglines? And, where the heck do you put them?
Today we’re talking taglines!
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In my signature course and community, The Brandpolish Academy, I provide a Branded Sales Page Formula as a bonus. It includes a 22 minute video training walk through of how to use specific brand strategy essentials to create a successful sales page. Today I’m giving you a sneak peek at the Top 10 branding ingredients you’ll need to have ready to go!
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One of the key benefits to proactively developing your brand strategy foundation is how easy it makes it for team members and hired consultants to translate your brand effectively.
I’m sure there are more, but here are the top 10 people that come to mind when considering who exactly benefits from your intentional brand strategy…
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Stories draw people in. They’re memorable, and we tell stories constantly throughout our lives. Stories help us understand, feel seen, learn new things and connect with other people.
We go to the movie theater to immerse ourselves in new stories. We call our friends and tell them a story about a recent trip, that funny thing the baby said, or the amazing new dish we cooked.
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As entrepreneurs we’re making a million decisions for our business every day and sometimes those decisions can be overwhelming, leading to procrastination, idea overload and doubting your next steps.
Have you been staring at that blinking cursor on your screen for 5 minutes (actually 10 if you count the number of times you pulled up your Instagram feed just to see if there’s anything you’ve missed) trying to figure out what blog post to write today?
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Creating a cohesive design for your brand can be a great way for your audience to identify your business quickly no matter what platform they find you on.
Let’s back up 3 paces and just add in a reminder that while we’re talking about brand design today, you want to start developing your brand with a strategy first. It’s strategy that informs design.
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IMAGINE THIS: You walk into a room filled with entrepreneurs who offer something similar to you. When someone asks what you do, you not only know exactly what to say, but you say it in a way that’s clear, concise and sets you apart from everyone else.
No, this isn’t a dream. It can easily be your reality.
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