What’s the ultimate goal to building an intentional brand that resonates with your audience? Creating brand loyalty.
Brand loyalty means you’ve delivered…big time. It means you’ve won over your audience, you’ve defined a product or experience that’s truly special and your best customers won’t sway to your competitors because they are in love with what you offer. Having loyal customers doesn’t just mean they keep coming back for more, but they are true fans of the brand and tell others about your brilliance, too.
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