Hybrid Brand: A Modern Approach To Brand Building

A hybrid brand is the blending of two types of brands: a business brand and a personal brand. Why create a hybrid brand model? You’d choose this brand type if you know that by putting you as an expert (or with your reputation) front and center, your products and services will have an even greater appeal.

Adding a human element, a face to a brand, can help you connect with audiences in a deeper way. It’s about relatability and if you do your job well building your personal brand, your business brand will reap the rewards. When your audiences trusts you, they trust what you recommend…they want your solutions. They want an experience provided by you – in your way.

BRANDINGHilary HartlingDecember 8, 2020branding tips, Branding, brands, brand strategy, hybrid brand, Personal Brand, business brandComment

The Benefits Of Establishing A Strong Brand Name

When you choose to start a business, one of the very first questions you face is what you want your business to stand for and what to name your business. Do you name it after yourself and rely on you as the authority, expert and face of the brand? A personal brand can be a great choice!

If you choose to accept the mission of inventing your own brand name from scratch – i.e. a “business brand,” good news! There are specific benefits to doing so.

Conduct Market Research To Profile Your Ideal Client

Not sure what it even means to conduct your own market research?

Wondering how you’d even go about doing it?

I’ve got 5 strategies to help you either re-purpose info you may already have…or, discover new ways to do some sleuthing on your ideal client all on your own!

Demographics vs Psychographics: What Ideal Client Info You Really Need

If you’re a modern entrepreneur, at some point you sat down and created your ICA (Ideal Client Avatar)…and it may sound something like this:

Her name is Bridget. She lives in the city, she’s 32 years old & has a goldendoodle. She drives a Prius to do her part for the environment. She’s a college grad, keeps in touch with her sorority sisters…

Personal Branding For Entrepreneurs

For some entrepreneurs, building a Personal Brand is best for their business. It’s a choice, however, and a choice worth making as it can help inform your overall brand strategy.

If you know a Personal Brand is right for you, you aren’t afraid to step out in front and be visible in your business. You are positioning yourself as the authority and people are seeking you out for your expertise.

BRANDING, BUSINESSHilary HartlingNovember 12, 2020entrepreneurship, branding, brand strategy, branding tips, Personal Branding, Personal BrandComment

What Sets You Apart & Makes You Stand Out

What sets you apart in your industry and allows you to start building your brand authority? It’s a distinct mix that only you bring to the table. Your uniqueness is your brand magic.

First, be sure you’ve identified what industry you’re in. This is based on What You Do…are you in the Wellness Industry? B2B? Marketing/Advertising? Design? Coaching? Knowledge – Thought Leader? Entertainment? You need to know which industry you’re working in so you can position yourself to stand out.

18 Essential Branding Elements And What They Mean

If you're in the process of developing your brand, brand strategy or brand identity this will help you gain even greater understanding by walking through 18 essential branding elements and what they mean.

Think of this as your brand glossary of definitions for the various branding terminology so you understand what you need in order to effectively build your brand and have a plan in place to communicate it to your audience.

Brand, Brand Strategy & Brand Identity: What’s The Difference?

Branding can be confusing whether you’re a new or seasoned business owner. You may hear conflicting concepts and ideas as you try to piece your brand together and figure it out on your own.

My job as a brand strategist is to help you understand the difference between a brand, a brand strategy and a brand identity so you know what you need for your business and why it's important.

7 Brand Strategy Examples

As you’re creating and implementing your brand strategy, seeing examples of other businesses and companies with strong and successful brand activations can only help. That’s why I’ve gathered a few of my favorites below that demonstrate some key branding elements done well: core values, taglines and even leveraging a personal brand.

How To Build A Brand Strategy In 5 Key Steps

Entrepreneurs and business owners can often get stuck trying to piece together their brand strategy all on their own. Having a Brand Strategy Roadmap can simplify this process and create an understanding of what goes into building a strategic brand.

BRANDING, BUSINESSHilary HartlingSeptember 8, 2020 Comments