Why Developing A Brand Strategy Is Important
Creating a brand strategy for your business is an essential part of developing and growing your business. There are so many of you starting your own businesses these days – whether you’re transitioning from a corporate job, or just beginning a business you’re more passionate about, and understanding what brand strategy is and why it’s important can make a huge difference in the success of your business.
WHAT IS BRAND STRATEGY?
Brand strategy is the plan you create to position your business directly to your audience so what you say, how you say it, and the entire experience you create resonates with the specific audience you’ve chosen and defined.
When you develop your brand strategy, you start by evaluating the current perception of your brand in the marketplace. You then start creating a plan for your brand’s desired perception that’s aligned with your business goals.
WHY IS BRAND STRATEGY IMPORTANT FOR YOUR BUSINESS?
Having a brand strategy in place is important because it affects every single aspect of your business:
The look & feel
The overall messaging
Your offerings (products or services)
How you communicate
The value and experience you deliver
Understanding your ideal client & over-delivering on expectations
Ultimately, your brand strategy tells you how to create emotional connection points with your customers, delivering an unforgettable experience and high value. You want to help your customers overcome their challenges and achieve their goals. Do this, and you create loyal customers and advocates for your brand.
GAINING BRAND CLARITY
When you get crystal clear on your brand strategy, it makes decision-making in your business effortless.
I recently heard from a 1-on-1 brand strategy client (an artist developing her personal brand) how her brand clarity helped her…
“So I’ve been in my closet for an hour trying to figure out what to wear for the artist talk I’m giving tomorrow. I’m going to be front and center stage in front of people talking about my work that’s hanging in the exhibit. Suddenly it popped into my brain what my four brand words are… That changed everything I totally solidified what I’m wearing, it fits my brand exactly and I’m so happy!”
And, that clarity came from the beginning stages of her brand strategy development where we were choosing her Key Brand Words. These words will keep your brand consistent with the way you want your audience to perceive your business. It’s amazing how 3, 4, or 5 words can have such a powerful effect on how you present your brand to the world (no matter how you’re showing up – in person, online, via your offers, etc).
These key brand words and the other elements of your brand strategy will also help you create engaging and “sticky” content for your audience. Wouldn’t it be nice to know exactly what to post when you log onto social media, or you’re writing that next email? Your brand strategy will help you do it with ease.
When I help clients build their brand strategy the biggest benefit they receive is CLARITY. Getting clear on what your brand stands for and how to implement that strategically in every aspect of your business will help you grow your business much quicker than if you were simply throwing things at the wall to see what sticks.
WHERE DO YOU START?
I’ve created a free resource for you called: “Your Brand Superpower In One Clear Statement,” and it’s a great first step towards brand clarity and developing a brand strategy for your business.
And you can always inquire about working with me 1-on-1 to build your brand strategy by getting on my calendar RIGHT HERE.
