There are many elements that go into creating powerful brand messaging. Today I wanted to focus on one in particular: your brand benefits.
While the features of your brand describe the offers you provide in detail, your benefits tell your customers why they should care about your business and promises the results and transformation they’re seeking. Benefits tell your audience what they can expect as the result of buying your product / service.
Read MoreMeet Samantha Kopp West. She’s a Boutique Travel Advisor for those discerning travelers who want a custom itinerary done for them. She specializes in planning your trip to exotic destinations, including: South Africa, Italy, Morocco, Croatia, St. Maarten and Maldives.
Samantha’s business has obviously been affected by Covid-19 and never one to let something like a global pandemic get her down, she jumped into The Brandpolish Academy to spend some of her down time polishing her brand.
Read MoreConsumers today are super savvy, so you don’t want to just market “at” them, you want to build a brand experience so memorable that your ideal clients can’t help but fall in love with your business and talk about what you do.
A brand experience encompasses everything someone knows about your brand. It can be anything they’ve seen, heard, felt….or even touched. It can even be a scent.
Read MoreWords hold meaning. Messaging done well strikes a chord. When it comes to naming your brand, you want to choose something that represents what you want your brand to stand for. Therefore, it’s vital to choose the right brand name for your business.
Read MoreSasha Knowles is a dance and confidence coach based in Hawaii. For years she’s had successful in-person dance classes for kids of all ages, and when the global pandemic hit, she began pivoting to virtual classes and then wanted to explore other ways to expand her business. Enter BRANDPOLISH ACADEMY!
Sasha went from having a vague mission and idea how to attract her clients to a clearly defined brand strategy.
Read MoreIn my Brand Building Entrepreneur Facebook community last week I did a live training on this very topic and I thought it would be helpful to follow up with a blog post so you could have the handy list to reference when considering all the consumer touch points when doing your own brand audit.
Read MoreLisa Seigle is a home cook, food blogger and founder of the brand, A Menu For You. The messaging and strategy has become much more clear for Lisa and her brand after going through my BRANDPOLISH ACADEMY program. Find out the aha moments and tangible results Lisa continues to get from her brand clarity…
Read MoreLet’s talk features and benefits as they relate to your brand and the business you’re growing.
FEATURES: Features stick to the facts. They describe “what it is” and are typically the description of what you get when it comes to the product, service or experience you’re selling.
BENEFITS: Benefits talk about the value of what you offer. They are the desires of your target audience, fulfilled. When your ideal clients are wondering what they get out of your product, service or experience as the result, outcome or takeaway, what they really want to know is how your offer benefits them and their life / business.
Read MoreMeet Holly Sigafoos! She’s a - - - “Southern California wedding photographer for coastal romantics” - - - this is the positioning statement she crafted as a student in my BRANDPOLISH ACADEMY to finally gain the clarity she needed to attract her ideal clients.
Find out how Holly got the clarity she needed to raise her prices, feel confident in her direction and know exactly who she wanted to serve…
Read MoreYour key brand words make a beautiful “brand filter” when you’re creating content, easily showing you what topics are “on brand” and building the brand perception you want with your ideal clients.
When you use these words as one of the inspirations to begin building a content marketing strategy for your brand, you’re demonstrating what you want to be known for on a consistent basis.
Read MoreEmma-Louise Parkes is a business and mindset coach, an 86% introverted INFJ-A who is passionate about helping ambitious introverts, empaths & HSPs build successful, sustainable businesses they love.
Can we stop right here and appreciate how clear, specific and well-defined her brand positioning is? I’m so excited, because as a graduate of my BRANDPOLISH ACADEMY, Emma-Louise gained massive brand clarity that transformed her approach, defined her niche and has skyrocketed her business. Discover how…
Read MoreAs your business grows, your brand evolves and you’ll find yourself wanting to do some updating. How do you know when and if you need to do a full “rebrand” versus a “brand refresh?”
The extent of the updates you want to do and the reasons behind them help inform whether your business needs a rebrand or simply a refresh.
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