Brand Case Study: Jess Nana

Jess Nana is a goal-getting female entrepreneur, an online marketing educator, wife and mom of 3 adorable kids, the CEO of Socially Savvy Studio and a graduate of my BRANDPOLISH ACADEMY.

Her mission at Socially Savvy Studio is to teach online business owners and marketing teams to adopt an intentional digital, social and content strategy to authentically attract dream clients with ease.

Just a few short months ago, she couldn’t have articulated her mission to you this clearly, and here’s why…

Why Brand Perception Matters

What is perception? It’s a way of understanding, interpreting or assigning meaning to someone or something. When we talk about brand perception, we’re talking about the mental impression your audience has of your brand. How are you presenting your brand in a way that helps them understand it and make it meaningful to them?

BRANDINGHilary HartlingJanuary 18, 2021brand strategy, brand perception, branding tips, brandpolishComment

Brand Strategist vs Brand Designer

You’re a business owner and entrepreneur. You’re great at your specialty or area of focus, which is why you started your business in the first place. It’s amazing how many new things you have to figure out, learn and take on as a business owner running a successful business today.

Your branding is just one of those things. And what might seem easier on the surface can sometimes get a little confusing once you start digging deeper and searching out those experts who can help you.

BRANDINGHilary HartlingJanuary 12, 2021brands, Branding, brand strategy, branding tips, brand strategist, brand designerComment

Your Wildly Successful Brand Journey Framework

This Brand Journey Framework is ongoing and you’ll have new and seasoned clients at different stages of the journey at all times. Keep this framework handy to remember the steps you need to take in order to create a clear, cohesive and compelling brand that captivates your dream clients, helps you show up consistently articulating your value and unique brilliance, while you deliver unforgettable experiences that keep them coming back for more and shouting out your genius from the rooftops.

How To Create Your 2021 Vision Board

Vision-casting for the year ahead is the name of the game come late December / early January. You can really create a vision board any time of the year, but the switchover to a fresh new year is often an inspiring time to tackle this.

While you may have done a version of a vision board in the past, I’m sharing the process I use because I take several of my interests: vision-casting, dreaming big, Feng Shui & energy, personal development and manifestation practices…to create a board with intention and focus.

Entrepreneurs: How To Cultivate A Positive Growth Mindset

Your mindset is how your mind works. It’s made up of your collective thoughts and beliefs, and they affect your thoughts, feelings and actions. They also provide the lens you look through and that’s how you see and interpret the world around you.

You can imagine how much mindset comes into play as an entrepreneur stepping outside of your comfort zone, entering a world of uncertainty to start and grow your business.

LIFE, BUSINESS, INSPIRATIONHilary HartlingDecember 15, 2020brands, Branding, branding tips, brand strategy, positive growth mindset, beliefs, mindset, mindset toolsComment

Hybrid Brand: A Modern Approach To Brand Building

A hybrid brand is the blending of two types of brands: a business brand and a personal brand. Why create a hybrid brand model? You’d choose this brand type if you know that by putting you as an expert (or with your reputation) front and center, your products and services will have an even greater appeal.

Adding a human element, a face to a brand, can help you connect with audiences in a deeper way. It’s about relatability and if you do your job well building your personal brand, your business brand will reap the rewards. When your audiences trusts you, they trust what you recommend…they want your solutions. They want an experience provided by you – in your way.

BRANDINGHilary HartlingDecember 8, 2020branding tips, Branding, brands, brand strategy, hybrid brand, Personal Brand, business brandComment

The Benefits Of Establishing A Strong Brand Name

When you choose to start a business, one of the very first questions you face is what you want your business to stand for and what to name your business. Do you name it after yourself and rely on you as the authority, expert and face of the brand? A personal brand can be a great choice!

If you choose to accept the mission of inventing your own brand name from scratch – i.e. a “business brand,” good news! There are specific benefits to doing so.

Conduct Market Research To Profile Your Ideal Client

Not sure what it even means to conduct your own market research?

Wondering how you’d even go about doing it?

I’ve got 5 strategies to help you either re-purpose info you may already have…or, discover new ways to do some sleuthing on your ideal client all on your own!

Demographics vs Psychographics: What Ideal Client Info You Really Need

If you’re a modern entrepreneur, at some point you sat down and created your ICA (Ideal Client Avatar)…and it may sound something like this:

Her name is Bridget. She lives in the city, she’s 32 years old & has a goldendoodle. She drives a Prius to do her part for the environment. She’s a college grad, keeps in touch with her sorority sisters…

Personal Branding For Entrepreneurs

For some entrepreneurs, building a Personal Brand is best for their business. It’s a choice, however, and a choice worth making as it can help inform your overall brand strategy.

If you know a Personal Brand is right for you, you aren’t afraid to step out in front and be visible in your business. You are positioning yourself as the authority and people are seeking you out for your expertise.

BRANDING, BUSINESSHilary HartlingNovember 12, 2020entrepreneurship, branding, brand strategy, branding tips, Personal Branding, Personal BrandComment

What Sets You Apart & Makes You Stand Out

What sets you apart in your industry and allows you to start building your brand authority? It’s a distinct mix that only you bring to the table. Your uniqueness is your brand magic.

First, be sure you’ve identified what industry you’re in. This is based on What You Do…are you in the Wellness Industry? B2B? Marketing/Advertising? Design? Coaching? Knowledge – Thought Leader? Entertainment? You need to know which industry you’re working in so you can position yourself to stand out.

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