If you're in the process of developing your brand, brand strategy or brand identity this will help you gain even greater understanding by walking through 18 essential branding elements and what they mean.
Think of this as your brand glossary of definitions for the various branding terminology so you understand what you need in order to effectively build your brand and have a plan in place to communicate it to your audience.
Read MoreBranding can be confusing whether you’re a new or seasoned business owner. You may hear conflicting concepts and ideas as you try to piece your brand together and figure it out on your own.
My job as a brand strategist is to help you understand the difference between a brand, a brand strategy and a brand identity so you know what you need for your business and why it's important.
Read MoreAs you’re creating and implementing your brand strategy, seeing examples of other businesses and companies with strong and successful brand activations can only help. That’s why I’ve gathered a few of my favorites below that demonstrate some key branding elements done well: core values, taglines and even leveraging a personal brand.
Read MoreEntrepreneurs and business owners can often get stuck trying to piece together their brand strategy all on their own. Having a Brand Strategy Roadmap can simplify this process and create an understanding of what goes into building a strategic brand.
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