Building Your Personal Brand Is No Longer A “Nice-To-Do”

One thing I know for sure? Whether you’re a rising star in the corporate world and content to climb the corporate ladder, or you’re starting, growing or scaling your own business, building your personal brand is no longer a “nice-to-do,” it’s a MUST HAVE. Find out why and 3 steps to get started today…

BRANDING, BUSINESSHilary HartlingMarch 8, 2023personal branding, personal brand, building your personal brand, personal brand strategy, brand strategistComment

Building Brand Love And Why It Matters

Is Brand Love really a thing? Actually it is. If you ask, it’s a goal of all brands in existence. Who wouldn’t want to hear from a customer that they LOVE your brand? When I think of building brand love, there are 4 key ingredients I see successful brands incorporating consistently…

BRANDING, BUSINESS, INSPIRATIONHilary HartlingFebruary 6, 2023brand love, brand strategy, brand clarity, Build Your Brand, brand strategy tipsComment

When To Refresh Your Brand [DFY Agenda to Schedule “BrandPolish Time”]

How often should you polish your brand? Let’s talk when to plan for and schedule what I call - BrandPolish Time - in your business in order to keep your message fresh and your strategy up to date.

BRANDING, BUSINESSHilary HartlingFebruary 1, 2023brand strategy, brand strategist, brand refresh, when to refresh your brand, build your brandComment

Brand Strategy vs Marketing Strategy

What is brand strategy and what is marketing strategy? How do they differ and how might they coexist? It’s a great question to ask, so let’s dive in!

BRANDING, MARKETING, BUSINESSHilary HartlingJanuary 25, 2023brand strategy, brand strategy tips, marketing strategy, marketing strategy tips, brand strategistComment

How To Brand Your Products and Services While Staying SEO-Friendly

After one of my recent free weekly branding trainings in my Facebook, group, The Brand Branding entrepreneur, a member asked me this thought-provoking question: How do you name your products & services to include SEO but still be on brand?

Great question. This article is my answer.

BRANDING, BUSINESSHilary HartlingJanuary 17, 2023brand strategy, brand strategy tips, branding your business, branding your offers, SEO and brandingComment

45 Tagline Examples for Coaches, Creatives and Makers

Don't waste space with a tagline that's not doing it’s job well. Make your tagline count by creating one that resonates with your audience. Check out 45 tagline idea-starters for different types of business owners…

BRANDING, INSPIRATION, BUSINESSHilary HartlingJanuary 9, 2023Brand Taglines, taglines, taglines for entrepreneurs, taglines for coaches, taglines for creatives, taglines for product makers, brand strategist, brand strategy tips, brand strategy examplesComment

Anatomy of a Magnetizing Mission Statement

There are several key pieces of a mission statement that you don’t want to leave out when you’re crafting your brand mission. Find out what they are and where to start when writing your own mission…

BRANDING, BUSINESSHilary HartlingJanuary 2, 2023mission statement, brand mission, brand strategy tips, anatomy of a mission statement, branding tips, branding tips for entrepreneursComment

Mission Statement vs Vision Statement: What’s The Difference?

When you’re clarifying your brand strategy, your mission and vision statements tell your audience so much about your business. Read more to find out the difference between the two, examples for inspiration and how to start crafting yours.

BRANDING, BUSINESSHilary HartlingDecember 15, 2022brand vision, brand mission, mission statement, vision statement, mission and vision statement examples, brand strategy, brand strategy tips, brand strategist, Build Your BrandComment

My #1 Holiday Wish For Entrepreneurs

Want to know my #1 holiday wish for entrepreneurs (and I’m counting me in this wish, too)?

INSPIRATION, BRANDING, BUSINESSHilary HartlingNovember 28, 2022entrepreneurship, entrepreneur wishlist, brand strategy, brand strategist, branding tips, brand mastermind, brandpolish academy, messaging magicComment

Is Branding Worth It?

IS BRANDING WORTH IT?

Short answer: yes. Longer answer: keep reading to see if these are things you’d like to have for your business…

BRANDING, BUSINESSHilary HartlingOctober 19, 2022branding, brand strategy development, branding for entrepreneurs, branding your business, brand strategy, develop your brand strategyComment

5 Reasons For A Brand Refresh

As a small business owner or modern entrepreneur, how do you know it’s time for a brand refresh? Today we’re talking through 5 reasons why you’d want to do this for your business and the benefits that come with refreshing your brand.

BRANDING, BUSINESSHilary HartlingSeptember 5, 2022brand refresh, brand strategist, brand strategy, brand message, reasons for brand refreshComment

7 Secrets To Make Your Marketing Campaign Effective

Today, I’m backing things up to give you the breakdown of the prep work you need to do before diving into building an effective marketing campaign. These are the 7 essentials you must know FIRST to create an effective marketing campaign…