How to Attract Clients Who Are Excited to Work With You

Have you ever hopped on a discovery call and instantly realized… this isn’t a fit?

Maybe they don’t align with your values, don’t fully grasp the value of your work, or expect something completely different than what you offer.

It’s frustrating—especially when it happens again and again.

But here’s the thing: if you’re consistently attracting potential clients who aren’t ideal for your business, it’s not just bad luck. It’s a sign that your brand message might be too broad, unclear, or failing to communicate what truly sets you apart.

When your message lacks clarity and specificity, you end up spending time on the wrong leads—people who drain your energy instead of fueling your business. But when your message is crystal clear? Your dream clients see themselves in your words, resonate with your values, and trust that you are the exact person to help them.

If you’re ready to shift from attracting anyone to attracting the right ones, here’s how to refine your message and position yourself for dream clients:

1. Get Specific About Who You Serve

If your messaging is too broad, it won’t resonate deeply with the people you actually want to work with.

For example:
❌ “I work with entrepreneurs.”
✅ “I help purpose-driven coaches build brands that captivate.”

The more specific you are, the more your ideal clients will recognize that you’re speaking directly to them. And when someone feels seen, they’re far more likely to trust and hire you.

Ask yourself: Who is your best-fit client? How can you describe them in a way that instantly clicks?

2. Speak Their Language

Your ideal clients have specific words and phrases they use to describe their challenges and goals. The key is to listen to how they talk about their problems—and mirror that language in your messaging.

For example:
➡️ If they say, “I feel invisible in my industry,” your messaging could include: “Struggling to get noticed? Let’s build your authority and visibility.”
➡️ If they say, “I need a clear plan for growth,” your messaging could highlight: “A step-by-step roadmap to scale your business with confidence.”

When potential clients see their own thoughts and struggles reflected in your words, they instantly feel connected to your brand—and more inclined to take action.

3. Show Them What’s Possible

Your clients don’t just care about what you do—they care about the outcome you can help them achieve.

Instead of focusing solely on your process or features, emphasize the transformation you provide.

For example:
❌ “I offer business coaching sessions.”
✅ “I help entrepreneurs build six-figure businesses with 1:1 and group coaching programs.”

People invest in results. So, make sure your message highlights the impact of your work, not just the mechanics of it.

4. Be Bold in Your Positioning

Trying to appeal to everyone is the fastest way to blend in and get overlooked. Instead, take a stand for what makes you different.

Think about what sets you apart from others in your industry:

• Do you have a unique approach or methodology?

• Do you bring experience from a different industry that gives you an edge?

• Do you specialize in a niche that others overlook?

Your positioning should be bold, confident, and unapologetically you. Because when you lean into what makes you unique, the right people will be drawn to you—and the wrong ones will naturally filter out.

A Quick Exercise: Does Your Message Attract Your Dream Clients?

Take a look at your website, social media, or sales pages. Ask yourself:

✔️ Would my ideal client immediately recognize that I’m the perfect person to help them?
✔️ Do I clearly communicate the results I provide, not just the services I offer?
✔️ Am I speaking my client’s language, using words that resonate with them?

If not, this is your sign to refine and clarify your message.

Because when your message is magnetic, you won’t have to convince people to work with you—they’ll already know you’re the right fit.

Ready to Attract Your Dream Clients with Ease?

If you’re tired of wasting time on the wrong leads and want a message that draws in the right people, I can help.

Whether you need to refine your positioning, clarify your messaging, or even rewrite your website copy to resonate with your ideal audience—I’m here to make it effortless.

Book a Free Call Here to see how we can fine-tune your brand message and attract clients who are excited to work with you.

Let’s create a brand message that works for you, not against you.