A Brand Strategy Template For Brand Guidelines
As a brand strategist, my goal is to always make brand strategy and messaging EASY.
I want to simplify the process of building, but also sharing your brand strategy and keeping your brand cohesive and consistent. A Canva template to house your brand strategy is one of my solutions for business owners.
I don’t know about you, but when I first started working with teams and contractors, I found myself explaining my brand vision over and over again.
Each time, it felt like I was starting from scratch, and the lack of consistency was draining.
It wasn’t just about saving time — it was about ensuring my brand was represented in the right way, no matter who was helping me in my business.
But speaking of time:
The truth is that spending hours explaining and re-explaining your brand to every new team member or partner / collaborator / contractor…
…that’s eating up precious time you could be spending in your zone of genius.
Imagine hiring a designer, and they immediately “get” your brand — colors, tone, feeling, visuals, and all.
Or, handing over a document that makes your brand vision feel crystal clear to your new social media manager.
That’s the dream, right?
But for many of us, the reality is a series of mismatched deliverables and frustration because we’ve never documented our brand strategy in one place.
That’s why I created the BRAND GUIDEBOOK Canva Template.
It’s a 20-page Brand Guidebook Canva Template designed for business owners, founders and entrepreneurs to record and share your brand’s strategy internally with your team and externally with partners and contractors.
The template is fully customizable: easily change images, fonts and colors to align with your brand.
What’s inside on each page:
Title Page w/ Brand Logo
Brand Keywords
Brand Keywords Defined
Ideal Clients
Brand Positioning
Brand Benefits
Mission
Vision
Core Values
Taglines
Brand Manifesto
Brand Story
Visual Strategy: Colors
Visual Strategy: Logos
Visual Strategy: Fonts
Aligned Offers
Brand Voice & Personality
Tone of Voice Guide
Brand Content Pillars
20.Free Resource
It’s a tool that keeps your brand strategy all in one place as an easy reference and to ensure your brand is communicated clearly and consistently to everyone you work with.
It’s your shortcut to saving time and scaling with ease because this Brand Guidebook does the heavy lifting for you…
…so you can focus on what you do best, KNOWING your brand will continue to be presented cohesively and consistently.
I call that: peace of mind.
I created 3 design styles — because every brand is not the same and needs to start, even template wise, with an overall vibe and feeling that aligns. These 3 Canva Template designs for your Brand Strategy Guidebook gives you the option to choose which fits your brand best — and it’s easily customizable to swap out your colors, fonts, images, and of course, messaging.
WHICH STYLE SUITS YOUR BRAND BEST?
There’s Bright + Bold:
There’s Modern Minimalist:
And finally, here’s Elevated Elegance:
If you’d like to grab a template for yourself or a business bestie, I’m currently running an insiders discount making each template just $35 (instead of $47).
Grab the template that suits your brand best:
Get the BRIGHT + BOLD template here.
Get the MODERN MINIMALIST template here.
Get the ELEVATED ELEGANCE template here.
If you want to know exactly what to put in your Brand Guidebook, which strategies you may still need to define for your brand, and have an easy-to-reference guide to hand off to anyone who’s working on your brand and business, this is a great solution for you.
Enjoy!!