What does every business owner and entrepreneur want? To stand out. To craft a brand and a memorable message that connects with their customer. So where do you start? How do you craft a brand message that stands out? Try this >>>
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If your brand feels scattered, generic, or hard to explain, it’s not because you don’t have something valuable to offer—it’s because your brand positioning isn’t clear enough.
But the good news? Clarity is 100% fixable. Keep reading…
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Ever feel like no matter how much you post, your brand still isn’t standing out?
You’re not alone. Many entrepreneurs believe that increasing their content output will magically lead to more visibility, engagement, and sales. But here’s the hard truth: Posting more won’t fix unclear messaging.
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I'm so excited to share something that's new — and I think it's going to make your life a whole lot easier. Introducing: About Your Brand Social Media Canva Templates! These templates are designed for business owners like you who are ready to stop juggling disjointed content and finally share your brand message — the story, the values, the reason behind what you do. The stuff that sets you apart.
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Think about some of your favorite brands. What makes them stand out? It’s not just their products. It’s their story. Here are 3 secrets to creating a captivating brand: 1 - Authenticity 2 - Clarity and 3 - Emotional Connection…keep reading to find out how to implement each.
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Over time, as Here For Good Films evolved, Founder, Katie Hawkins, worked with me at different stages of brand development, ensuring their messaging, positioning, and confidence kept up. That investment paid off big time—leading to high-profile clients like Georgia Pacific and Delta and a reputation that made them stand out in a competitive industry.
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When it comes to building a standout brand, one thing is clear: a cohesive brand is a powerful brand. A strong, well-aligned brand builds trust, makes you memorable, and creates a seamless experience for your audience. But achieving that level of cohesion doesn’t happen by accident. It requires a one-two punch of clarity and consistency.
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After spending 15 years as a film marketing executive at Disney, working on beloved franchises from Disney to Pixar to Marvel, I had a front-row seat to what it truly takes to build an iconic brand. And let me tell you—it’s so much more than just a recognizable logo or a catchy tagline. Disney is the gold standard for brand-building because of three key strategies— keep reading to find out what they are!
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What if I told you that trying to appeal to everyone might be the very thing holding your brand back. When your messaging tries to please the masses, it gets diluted—losing the depth and specificity that makes your dream clients stop scrolling and say, “Wow, they get me.” Instead of standing out, you blend in. And in today’s crowded market, blending in is the fastest way to be forgotten.
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As a brand strategist, my goal is to always make brand strategy and messaging EASY. I want to simplify the process of building, but also sharing your brand strategy and keeping your brand cohesive and consistent. A Canva template to house your brand strategy is one of my solutions for business owners. Take a look…
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Hello from the uncharted lands of book writing! I'm finally putting pen to paper and writing my brand strategy book. Find out why I’m writing this book (hint, it’s not for me, it’s for YOU), plus get the background on my writing process so far, how I’m planning to set myself apart, and some title options that led to great insights!
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CLIENT CASE STUDY: My clients Marc & Teresa, founders of Modern Leadership Coaching, went from stuck and struggling to a clear standout strategy that led them to a $45k launch in under 30 days. We re-imagined, re-branded, and re-positioned their offer suite to create this success — keep reading as I breakdown what we did.
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