How a Brand Strategy Shift Led to a $45K Launch in Just 30 Days

CLIENT CASE STUDY: My clients Marc & Teresa, founders of Modern Leadership Coaching, went from stuck and struggling to a clear standout strategy that led them to a $45k launch in under 30 days. We re-imagined, re-branded, and re-positioned their offer suite to create this success — keep reading as I breakdown what we did.

BRANDING, BUSINESS, CASE STUDYHilary HartlingFebruary 7, 2025brand strategy, brand repositioning, brand refresh, branding example, brand case study, How brand strategy created a profitable launchComment

How A Quiz Can Be A Brand Builder

I recently launched a new quiz: What’s Your Brand’s Unique Hook? It’s meant to help entrepreneurs, founders and business owners pinpoint the best strategy to implement for their brand to stand out.

The really cool thing about creating a quiz? It’s a win-win. Let me explain.

BRANDING, BUSINESS, MARKETINGHilary HartlingSeptember 30, 2024how a quiz can build brand awareness, how to increase brand awareness, engage your audience with a quiz, attract warm leads with a quiz, brand strategy tips, brand strategy examplesComment

How to Define Your Brand's Unique Hook: Stand Out in a Crowded Market

As an entrepreneur, you’ve likely heard the advice, “stand out from the crowd.” But what does that really mean? In a world where competition is at an all time high and attention spans are short, standing out is more than just having a polished logo or a catchy tagline. It’s about having a unique hook—a clear, compelling reason that makes your brand different from the rest.

BRANDING, BUSINESS, MARKETINGHilary HartlingSeptember 16, 2024identify unique differentiator, how to set your brand apart, brand strategy tips, how to stand out from the crowdComment

Using Brand Experience As A Standout Strategy

When developing your brand strategy, your unique value proposition is that thing about your business that sets you apart and helps you stand out in your market. While there are many, many ways to define your brand’s standout strategy and define what makes you and your brand unique, the one we’re talking about today is sometimes overlooked.

BRANDING, BUSINESSHilary HartlingAugust 5, 2024stand out branding, branding tips, brand strategy, brand strategy examples, build your brand, brand experienceComment

Declutter Your Brand, Attract More Clients

Have you ever thought of decluttering and Feng shui as tools to elevate your brand and attract more clients? If something’s not working in your business, doing a clean sweep internally and externally can shift the current energy, create more intention towards your goals and make room for fresh opportunities.

BRANDING, BUSINESS, INSPIRATIONHilary HartlingJuly 29, 2024branding tips, branding tips for entrepreneurs, declutter your brand, brand strategy, elevate your brand with feng shuiComment

Niche Brand Examples For Entrepreneurs

When you create a niche for your brand’s products and services, you’re not leaving money on the table, you’re simply getting really specific to make your offers feel custom-made for the audience you’re looking to serve. A niche market is simply a segment of a larger market that you define through its unique need, interests or values. Take a look at examples to inspire a niche for your brand.

BRANDING, BUSINESS, MARKETINGHilary HartlingJuly 22, 2024brand niche, market niche, audience niche, target audience, how to identify your ideal client, brand strategy tips, brand strategy for entrepreneursComment

Knowing Your Audience Is Key To Great Branding + Marketing

Knowing your audience is so essential to having a successful business that it’s important to spend time continuing to improve your knowledge of who they are, what they like, what they need, and how best communicate with them. Read on to find out why it’s so important and how to begin clarifying the essentials about your audience.

BRANDING, BUSINESSHilary HartlingJuly 11, 2024target audience, brand strategy, branding tips, identify your ideal clientComment

Refresh Your Messaging, Boost Your Sales

Your message isn’t just words strung together. It’s a feeling. An experience. It’s the bridge that connects your audience to your offers and solutions. A great message will reach your ideal clients’ ears, hearts and minds. There’s an art and a strategy to effective messaging that can elevate your brand and boost your sales.

BRANDING, BUSINESS, MARKETINGHilary HartlingJanuary 9, 2024refresh your message, messaging refresh, messaging magic, brand message, brand messaging, build your brand message, 2024 messagingComment

3 Enemies Of Focus And Productivity (Plus, What To Try Instead)

Find out 3 things you can stop doing in your business that are killing your productivity and 5 things you can try to improve your focused efforts to grow your brand.

BUSINESS, INSPIRATIONHilary HartlingNovember 13, 2023productivity for entrepreneurs, increase focus for work at home entrepreneurs, work from homeComment

Listen To Your Audience

Listening to your audience is an important, and vital, part of being able to grow your business and build a lasting brand. Even though you are the expert, artist, designer, educator, or maker of the things you sell, and your business wouldn’t exist without YOU, your business is actually about THEM. See what I mean…

BRANDING, BUSINESSHilary HartlingNovember 6, 2023brand strategy, brand strategy for entrepreneurs, brand strategy development, brand strategy tips, target audience, Build Your BrandComment

3 Brand Story Strategies

Add the power of stories to your brand to move your audience, become more memorable, evoke emotion and ultimately form a deeper connection. Here are 3 Brand Story Strategies to implement in your business.

BRANDING, BUSINESSHilary HartlingOctober 30, 2023brand story, brand storytelling, brand strategy, brand strategy tips, brand strategy for entrepreneurs, brand strategy developmentComment

Develop Your Brand Using My Brandpolish Method™

In today’s blog, I’m unveiling my 3 step Brandpolish Method™ that helps brands of all sizes develop a solid brand strategy foundation to inform all aspects of their business in order to attract best-fit clients and grow.