Brand Implementation: How To Put Your Brand Strategy Into Action

Want to know why creating a brand strategy with cohesive messaging, positioning and design is so valuable? it makes it 100x easier to implement your brand to create a consistent and elevated experience across your entire business. I’m walking through 7 ways you can put your new or refreshed brand strategy into action today…

BRANDING, BUSINESS, MARKETINGHilary HartlingMarch 13, 2023brand strategy, develop your brand strategy, brand implementation, brandpolish academy, brand strategist, brand strategy tipsComment

Building Your Personal Brand Is No Longer A “Nice-To-Do”

One thing I know for sure? Whether you’re a rising star in the corporate world and content to climb the corporate ladder, or you’re starting, growing or scaling your own business, building your personal brand is no longer a “nice-to-do,” it’s a MUST HAVE. Find out why and 3 steps to get started today…

BRANDING, BUSINESSHilary HartlingMarch 8, 2023personal branding, personal brand, building your personal brand, personal brand strategy, brand strategistComment

Brand Case Study: Kim Jacques, Midlife Health and Lifestyle Design

Kim Jacques is a Midlife Health and Lifestyle Design Coach for women, who joined The Brandpolish Academy for expert guidance in building her brand online after years of working in person in her referral-based business. From confused as to how to fit the feeling of her brand in an Instagram bio, to brand clarity and confidence, Kim now has a brand foundation she’s excited to build on. Read her full brand journey and the benefits of building her brand strategy…

CASE STUDY, BRANDING, INSPIRATIONHilary HartlingFebruary 22, 2023brand case study, brand clarity, brandpolish academy, brand strategy foundation, brand strategy, brand strategy examples, brand strategy developmentComment

Brand Case Study: Elizabeth Lacombe of Little Lizzie Paper

Elizabeth Lacombe is the founder of Little Lizzie Paper, an all-occasion stationery line for those who value simple beauty designed to celebrate meaningful moments. Knowing she wanted to infuse more meaning and focus into her brand, Elizabeth joined my brand-building program, The Brandpolish Academy to do just that…read her journey to brand clarity & brand love.

CASE STUDY, BRANDING, INSPIRATIONHilary HartlingFebruary 20, 2023brand case study, brandpolish academy, brand inspiration, Brand Clarity, brand strategy foundation, brand strategy examples, brand strategy developmentComment

Brand Case Study: Nichole Pitts of Ethintegrity

Nichole Pitts, Founder of ETHINTEGRITY, is a DEI, Ethics & Compliance Strategist and Consultant helping forward thinking organizations become conscious change-makers. She joined my Brandpolish Academy course to elevate her brand and I want to share her experience & game-changing journey in this case study.

CASE STUDY, BRANDINGHilary HartlingFebruary 15, 2023brand strategy, brand case study, brand strategist, brandpolish academyComment

Building Brand Love And Why It Matters

Is Brand Love really a thing? Actually it is. If you ask, it’s a goal of all brands in existence. Who wouldn’t want to hear from a customer that they LOVE your brand? When I think of building brand love, there are 4 key ingredients I see successful brands incorporating consistently…

BRANDING, BUSINESS, INSPIRATIONHilary HartlingFebruary 6, 2023brand love, brand strategy, brand clarity, Build Your Brand, brand strategy tipsComment

When To Refresh Your Brand [DFY Agenda to Schedule “BrandPolish Time”]

How often should you polish your brand? Let’s talk when to plan for and schedule what I call - BrandPolish Time - in your business in order to keep your message fresh and your strategy up to date.

BRANDING, BUSINESSHilary HartlingFebruary 1, 2023brand strategy, brand strategist, brand refresh, when to refresh your brand, build your brandComment

Brand Strategy vs Marketing Strategy

What is brand strategy and what is marketing strategy? How do they differ and how might they coexist? It’s a great question to ask, so let’s dive in!

BRANDING, MARKETING, BUSINESSHilary HartlingJanuary 25, 2023brand strategy, brand strategy tips, marketing strategy, marketing strategy tips, brand strategistComment

How To Brand Your Products and Services While Staying SEO-Friendly

After one of my recent free weekly branding trainings in my Facebook, group, The Brand Branding entrepreneur, a member asked me this thought-provoking question: How do you name your products & services to include SEO but still be on brand?

Great question. This article is my answer.

BRANDING, BUSINESSHilary HartlingJanuary 17, 2023brand strategy, brand strategy tips, branding your business, branding your offers, SEO and brandingComment

45 Tagline Examples for Coaches, Creatives and Makers

Don't waste space with a tagline that's not doing it’s job well. Make your tagline count by creating one that resonates with your audience. Check out 45 tagline idea-starters for different types of business owners…

BRANDING, INSPIRATION, BUSINESSHilary HartlingJanuary 9, 2023Brand Taglines, taglines, taglines for entrepreneurs, taglines for coaches, taglines for creatives, taglines for product makers, brand strategist, brand strategy tips, brand strategy examplesComment

Anatomy of a Magnetizing Mission Statement

There are several key pieces of a mission statement that you don’t want to leave out when you’re crafting your brand mission. Find out what they are and where to start when writing your own mission…

BRANDING, BUSINESSHilary HartlingJanuary 2, 2023mission statement, brand mission, brand strategy tips, anatomy of a mission statement, branding tips, branding tips for entrepreneursComment

Mission Statement vs Vision Statement: What’s The Difference?

When you’re clarifying your brand strategy, your mission and vision statements tell your audience so much about your business. Read more to find out the difference between the two, examples for inspiration and how to start crafting yours.