An essential task to stand out from competitors and connect with your audience is to establish core values that share what you stand for. Here are 5 easy steps to develop your core values (and how to share them!)
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Want to know why creating a brand strategy with cohesive messaging, positioning and design is so valuable? it makes it 100x easier to implement your brand to create a consistent and elevated experience across your entire business. I’m walking through 7 ways you can put your new or refreshed brand strategy into action today…
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One thing I know for sure? Whether you’re a rising star in the corporate world and content to climb the corporate ladder, or you’re starting, growing or scaling your own business, building your personal brand is no longer a “nice-to-do,” it’s a MUST HAVE. Find out why and 3 steps to get started today…
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Kim Jacques is a Midlife Health and Lifestyle Design Coach for women, who joined The Brandpolish Academy for expert guidance in building her brand online after years of working in person in her referral-based business. From confused as to how to fit the feeling of her brand in an Instagram bio, to brand clarity and confidence, Kim now has a brand foundation she’s excited to build on. Read her full brand journey and the benefits of building her brand strategy…
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Elizabeth Lacombe is the founder of Little Lizzie Paper, an all-occasion stationery line for those who value simple beauty designed to celebrate meaningful moments. Knowing she wanted to infuse more meaning and focus into her brand, Elizabeth joined my brand-building program, The Brandpolish Academy to do just that…read her journey to brand clarity & brand love.
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Nichole Pitts, Founder of ETHINTEGRITY, is a DEI, Ethics & Compliance Strategist and Consultant helping forward thinking organizations become conscious change-makers. She joined my Brandpolish Academy course to elevate her brand and I want to share her experience & game-changing journey in this case study.
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Is Brand Love really a thing? Actually it is. If you ask, it’s a goal of all brands in existence. Who wouldn’t want to hear from a customer that they LOVE your brand? When I think of building brand love, there are 4 key ingredients I see successful brands incorporating consistently…
Read More![When To Refresh Your Brand [DFY Agenda to Schedule “BrandPolish Time”]](https://images.squarespace-cdn.com/content/v1/57db4714197aeafc102a5c4d/1675284552583-2SX730JCFHGIMVSQIDWZ/Polish-Your-Brand-Hilary-Hartling.jpg)
How often should you polish your brand? Let’s talk when to plan for and schedule what I call - BrandPolish Time - in your business in order to keep your message fresh and your strategy up to date.
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What is brand strategy and what is marketing strategy? How do they differ and how might they coexist? It’s a great question to ask, so let’s dive in!
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After one of my recent free weekly branding trainings in my Facebook, group, The Brand Branding entrepreneur, a member asked me this thought-provoking question: How do you name your products & services to include SEO but still be on brand?
Great question. This article is my answer.
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Don't waste space with a tagline that's not doing it’s job well. Make your tagline count by creating one that resonates with your audience. Check out 45 tagline idea-starters for different types of business owners…
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There are several key pieces of a mission statement that you don’t want to leave out when you’re crafting your brand mission. Find out what they are and where to start when writing your own mission…
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